STORE SPACES

Restaurant brand to unveil updated concept

BY Marianne Wilson

The Melting Pot Restaurant is giving itself a refresh to give patrons more options.

The company will debut a reimagined restaurant concept and expanded menu offerings — the first in its 43-year history — in late spring, in Red Bank, New Jersey. The new format will feature an open design layout, with an expanded retail area and an open show kitchen, featuring cheese and chocolate courses.

“We have created multiple dining areas to provide guests their choice of atmosphere,” said Mike Lester, president of The Melting Pot Restaurants, which is best known for its fondue offerings. “While we will continue to have a dining area for the traditional Melting Pot interactive experience, the overall environment will have a fun and eclectic variety of casual dining and social bar personalities that will give our guests the option to dine how and when they like.”

The new design will be inviting and modern, with bright accents and local touches. Warm and timeless natural materials will be used throughout the space, such as wood and marble.

In addition to the prominent cheese and chocolate open kitchen that will feature hand-dipped take-home treats, the refreshed concept will highlight a craft cocktail-focused bar design. A dining area will be dedicated to a new wine tasting experience, including wine flights.

The Melting Pot has more than 115 restaurants in 34 U.S. states, Canada, and Mexico and has more than 18 international locations in development. The concept is known for offering an assortment of fondue cooking styles and a variety of unique entrées served with signature dipping sauces.

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Macy’s launches in-store pop-up concept

BY CSA Staff

Macy’s is looking to give more variety to shoppers with the help of a pop-up marketplace on the ground floor of its stores in select locations.

The department store company is testing a new marketplace concept called “The Market @ Macy’s,” reported CNBC, that will give select spaces to a handful of brands to promote or sell their products.

The program is being piloted in 10 cities, including Macy’s Herald Square flagship in New York, the report said, with the brands paying Macy’s a one-time fee for the space and retaining all their sales.

Most of the brands will be unique to the location of the store, according to CNBC.

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Trending Stores: Office Depot flagship, Austin, Texas

BY CSA Staff

Office Depot unveiled a flagship in Austin, Texas, that reflects the company’s transformation from a traditional office supplies retailer to a broader business services platform.

The made-over location has been transformed into a services-led shopping experience that puts the spotlight on offerings from Office Depot’s recently launched BizBox platform, which provides end-to-end services (from logo and website design to full service copy and printing to payroll, tech and more) to help small to mid-sized businesses start and grow their companies. The new positioning is evident on the façade, which carries a new banner: “BizBox: Powered by Office Depot.”

The flagship has a sleek, contemporary look and a higher-end feel than the traditional Office Depot. It features a full suite of services for small business owners, offered both online and in store. Open seating areas encourage networking and allow entrepreneurs to connect and discuss ideas and solutions alongside BizBox professionals. Professional tech support is available on site, in the dedicated “tech zone,” to assist customers with everything from smartphone repairs to PC tune-ups.

Architectural Design Guild, St. Louis, Missouri, served as architect of record for the project.

In addition to the flagship, Office Depot opened 13 reimagined stores in the Austin market that reflect the chain’s new business-services positioning and contain some of the elements featured in the flagship.

For more Trending Stores, click here.

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