STORE SPACES

Restaurant brand to unveil updated concept

BY Marianne Wilson

The Melting Pot Restaurant is giving itself a refresh to give patrons more options.

The company will debut a reimagined restaurant concept and expanded menu offerings — the first in its 43-year history — in late spring, in Red Bank, New Jersey. The new format will feature an open design layout, with an expanded retail area and an open show kitchen, featuring cheese and chocolate courses.

“We have created multiple dining areas to provide guests their choice of atmosphere,” said Mike Lester, president of The Melting Pot Restaurants, which is best known for its fondue offerings. “While we will continue to have a dining area for the traditional Melting Pot interactive experience, the overall environment will have a fun and eclectic variety of casual dining and social bar personalities that will give our guests the option to dine how and when they like.”

The new design will be inviting and modern, with bright accents and local touches. Warm and timeless natural materials will be used throughout the space, such as wood and marble.

In addition to the prominent cheese and chocolate open kitchen that will feature hand-dipped take-home treats, the refreshed concept will highlight a craft cocktail-focused bar design. A dining area will be dedicated to a new wine tasting experience, including wine flights.

The Melting Pot has more than 115 restaurants in 34 U.S. states, Canada, and Mexico and has more than 18 international locations in development. The concept is known for offering an assortment of fondue cooking styles and a variety of unique entrées served with signature dipping sauces.

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