Specialty apparel retailer plots nationwide expansion
Duluth Trading Company has set itself a lofty goal.
The workwear apparel retailer, which started out as a catalog retailer, plans to expand to a total of 100 locations during the next five years, reported the StarTribune, up from its current 34. Duluth Trading is known for its quirky, irreverent marketing and themed stores.
“We’re looking for a coast-to-coast presence from Portland, Maine, to Portland, Ore.,” Duluth Trading CEO Stephanie Pugliese said in the report.
The Belleville, Wis.-based company plans to open 15 stores in 2018.
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Report: Five Below heads to the California coast
Five Below is about to enter San Diego.
The teen and tween extreme value retailer will open the doors to its first store in August, and a second location will follow the first half of 2019, according to the San Diego Union-Tribune.
Based on the company’s prices and rotating selection of kid-friendly products, Five Below’s entry into the San Diego market will put pressure on other dollar stores and mass merchants, such as Target and Walmart, within a five- to 10-mile radius of its stores, the report said.
The locations are expected to be a hit among the area’s large military community, which is comprised of families who are always in search of value items, Miro Copic, a marketing professor at San Diego State University, said in the report.
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Bulletin expands New York presence
An innovative start-up that rents its store shelves to emerging brands is expanding its brick-and-mortar presence in the Big Apple.
Bulletin, the digital magazine-turned-omnichannel retailer, is opening a flagship store in New York City’s Union Square region. The store, which will open in early June, is located in New York’s historic Ladies’ Mile District. (In the 19th century, Ladies’ Mile served as an upscale retail hub where women could shop without male counterparts for the first time.)
The location, which is the company’s third store in New York City, will feature products from more than 60 female-led brands. Including this location, all three stores and its e-commerce site will offer merchandise across approximately 150 brands, most of which are women-owned small businesses.
Based on Bulletin’s retail membership model, brands pay a low fee to sell in-store, giving them an exponentially higher commission on product sales. This benefits brands that have traditionally sold online, but lacked access to physical retail exposure, according to the company.
Bulletin also organizes activations and programming around progressive issues, and works with charitable partners like Planned Parenthood, Dress for Success, and the National Alliance on Mental Illness.
“The Union Square flagship is a huge milestone for Bulletin and the future of retail,” said co-founders Ali Kriegsman and Alana Branston.
“We are building a brand that reimagines what physical retail looks like in the 21st century, given the rise of platforms like Amazon and Instagram,” they added. “Our customers are still eager to shop in a physical storefront. But they demand a store experience that’s mission-driven, thoughtful, and reactive.”