STORE SPACES

Starbucks enters its 77th global market

BY Marianne Wilson

Starbucks has extended in footprint in Latin America.

The coffee giant has arrived in Uruguay, with its first store opening in the capital city of Montevideo. A total of five locations are expected by year end.

Starbucks first entered Latin America in 2002. Currently, there are more than 900 Starbucks outposts throughout Mexico, Colombia, Argentina, and Chile. The stores are owned and operated by multi-brand restaurant operator Alsea, which will also own and operate Starbucks stores across Uruguay. The opening in Uruguay marks Starbucks 77th global market, and 18th in the Latin America and Caribbean region.

“Our first store in the beautiful country of Uruguay marks a key milestone for our expansion in Latin America,” said Ricardo Rico, Starbucks general manager and VP for Latin America. “We want to thank the community for this warm welcome and celebrate our journey to Uruguay with our longtime, trusted partners at Alsea.”

The new store is designed to drive connections between Starbucks’ customers and employees, while honoring the Montevideo city and its culture. Exposed concrete columns and ceilings bring character and texture to the space, which is accented with custom leather, a material with great local relevance, designed to evoke a warm ambience. A green living wall with local plants connects the store to the origins and environment of a coffee farm.

One of the most striking features of the store is a large mural painted by a local artist from the city of Montevideo. The mural depicts Starbucks’ signature Siren over a concrete finish.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?
STORE SPACES

Camping World makes another acquisition

BY Marianne Wilson

Camping World Holdings has extended its market footprint in Tennessee.

The retailer has signed an agreement acquire Cullum & Maxey Camping Center, in Nashville, Tennessee. The acquisition is in line with Camping World’s future growth plans. The company said it will soon announce several additional markets of expansion for 2018.

Camping World currently operates three Tennessee locations in Chattanooga, Knoxville and Nashville, with all locations specializing in service, RV sales and retail accessories. With the acquisition of Cullum & Maxey Camping Center, the company will further expand the market footprint by increasing Camping World’s presence in the state of Tennessee to four RV SuperCenters.

“We are well-positioned to remain a leader in the RV industry as it continues to evolve,” said Brent Moody, COO of Camping World. “The addition of Cullum & Maxey Camping Center will allow us to expand our footprint in the state of Tennessee while continuing to deliver a high standard of customer service and integrity in the industry.”

Camping World Holdings, headquartered in Lincolnshire, Illinois, is the leading outdoor and camping retailer, offering an extensive assortment of recreational vehicles for sale, RV and camping gear, RV maintenance and repair, and other services, protection plans, products and resources. It operates over 140 retail locations in 36 states, and also operates such other brands as Erehwon Mountain Outfitters, Gander Outdoors, Good Sam, and Overton’s.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?
Press ECS to exit
Zoom
Calvin Klein Boutique
Christian Louboutin shop
Comme des Garcons shop
Nordstrom men's Levi's Tailor Shop
Levi's Tailor Shop
Men's Clothing
Nike Men's Project
STORE SPACES

First Look: Nordstrom breaks new ground with Manhattan flagship

BY Marianne Wilson

Nordstrom has opened its first full-line flagship in New York City — and its first-ever freestanding men’s store.

Located in mid-town Manhattan, the three-level, 47,000-sq-ft. Nordstrom’s Men’s store combines a differentiated merchandise assortment across all categories, custom products, and wide range of services that seek to serve customers on their terms — even at 4 a.m.

The flagship is big on service and convenience. At each entrance, shoppers will find “express returns” kiosks where they can make a quick return by scanning a receipt. Customers will have access to “24/7 express services” where they can get help — at anytime of the day or night— with such fashion emergencies as lost luggage or items that went unpacked are needed for an early meeting.

Other service include three-hour delivery anywhere in Manhattan, reserve online and try-on in-store, a cell phone charging station, a shoeshine station, an alterations and tailoring department and complimentary personal stylists.

In addition, there is a bar that offers views of Central Park and Columbus circle, and a coffee shop that also serves up draft beer on tap.

The store has an array of customization and personalization experiences, including the Levi’s Tailor Shop, which features one of the largest vintage denim collections ever assembled, according to Nordstrom. In the shop, customers can also have any item personalized with custom embroidery, get a shirt heat pressed or an express hem while they wait.

Shinola, the made-in-America upscale accessories brand, offers watch customization, along with a selection of tech products exclusive to the store. Le Labo, the cult-favorite luxury scent brand, will create personalized fragrance labels in the grooming department. Menswear brand Samuelsohn offers an interactive digital made-to-measure suiting experience, while a digital touchscreen from Eton features an expanded assortment of dress shirts and ties.

In a first for Nordstrom, the store includes designer shops by Calvin Klein, Balenciaga, Valentino, and Dior. Each space is united by a chainmail motif, but distinguished by personalized fixtures specific to each brand.

DESIGN: The new Nordstrom features the company’s newest store design concepts, including an all-glass façade to bring in more natural light and unbox the display windows. An open, flexible floor plan allows for an evolving curation of how products are displayed over time while also allowing customers to navigate the space easily.

In keeping with Nordstrom’s tradition of investing in artwork for its stores, the new store has 39 works by both international and American artists. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture by the Seattle-based artist John Grade is a nod to the retailer’s Seattle roots.

Nordstrom’s men emporium is located across the street from a seven-story women’s store the retailer will open in fall 2019.

In line with the men’s store opening and its plans to further expand its presence in the New York metro area, Nordstrom is forming a NYC Community Advisory Board to attract, vet and award community grants. Its first grant will be to the Hetrick-Martin Institute, the nation’s oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.

For more slideshows, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?