Stop & Shop rolls out updated store design

New England’s largest supermarket operator has brought its updated design and smaller-store concept to its home state of Massachusetts.

Stop & Shop has opened a 20,950-sq.-ft. store at Newton Nexus, in Newton Highlands, Mass. It is the first location in the state to feature the brand’s new logo and refreshed store design. The update is part of a multi-year, chainwide initiative to improve Stop & Shop’s in-store experience with a focus on more fresh and healthy options and improved digital solutions. The grocer first launched the initiative at 21 remodeled stores in the Hartford, Conn. area.

Some of the highlights of the Newton store include an increased focus on fresh, with more organic and locally sourced produce options, and more grab-and-go options. The store also offers mobile pay via Shop & Scan’s mobile app (SCAN IT!), which customers can use to scan items and pay with their smartphone. Curbside pickup is also available for customers who place online orders through Peapod, with groceries delivered straight to the car.

New in-store experiences include an in-store smoker — customers can choose from a selection of slow-cooked meats like brisket and baby back ribs — and a kombucha fountain. Beginning in January, shoppers will also be able to create and bottle their own olive oil and vinegar blends at a DIY machine.

Stop & Shop Supermarket, an Ahold Delhaize USA Company, operates more than 400 stores throughout Massachusetts, Connecticut, Rhode Island, New York and New Jersey.