Suitsupply hits store milestone
A Dutch menswear brand known for its affordable, expertly tailored suits and stylish vibe continues to expand its store footprint.
Suitsupply has opened its 100th store, on Newbury Street in Boston. The 9,000-sq.-ft., four-level store, the company’s 37th location in North America, reflects the brand’s destination location strategy and features a terrace where customers can relax and a cafe. The merchandise selection includes both off-the-rack and made-to-measure suits as well as separates and accessories. Services include on-the-spot alterations made by in-store tailors.
Founded online in 2000 as a vertically integrated brand, Suitsupply soon expanded into brick-and-mortar. It opened 27 new outposts in 2017. So far this year, the retailer has set up shop in Sydney, San Diego, St. Louis, Helsinki, Stockholm and Boston. It will open its first store in Frankfurt – and its sixth in Germany – this summer.
Moving forward, Suitsupply plans to continue to expand its physical footprint and grow its in-store and online business across North America, Europe and Asia. The company sees significant opportunity worldwide and expects the business will continue to grow.
“In a time when many brands are closing stores, we believe there is more growth ahead of us than behind us,” said Fokke de Jong, Suitsupply’s founder and CEO. “People are drawn to Suitsupply because of the energy and flair we bring to tailoring. They want to experience our brand and product both in person and online. We’re excited for the future and see much opportunity ahead.”
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