STORE SPACES

Target expands health clinic initiative

BY David Salazar

Target Corp. is adding more health clinics to its stores.

Target is opening clinics staffed and operated by Kaiser Permanente in 31 of the chain's stores In Southern California. The expansion builds on an existing collaboration the two companies launched in 2014.

Currently, there are four Kaiser Permanente-staffed Target Clinics in Southern California, with four set to open in November — two in San Diego, one in Orange County and one in Riverside. The rest are set to open in existing stores over the next three years.

"From annual flu shots to care for a child's sore throat, guests in our four pilot stores have told us they appreciate having access to high-quality health care services from Kaiser Permanente during their Target run,” Target senior director of wellness Steve Lafferty said. “Expanding the number of Target Clinic locations makes these offerings available to even more Southern California guests, and gives Kaiser Permanente members additional reasons to choose Target's easy, convenient and inspiring shopping experience.”

The clinics will be branded “Target Clinic, care provided by Kaiser Permanente” and be staffed by licensed nurse practitioners and vocational nurses, with physicians available for telemedicine consultations. It will offer such services as pediatric care, women’s health care, chronic disease monitoring and care, basic dermatology services and treatment for such minor illnesses as strep throat, vaccinations, sinus pain, earaches, asthma and cold and flu.

MinuteClinic has been providing Kaiser Permanente administrative services in support of the existing Target clinics, and it will provide the same services to the new ones when they open. After a clinic visit, Kaiser Permanente patients can receive a one-time fill at the CVS Pharmacy co-located to the Target Clinic.

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STORE SPACES

First Look: Pottery Barn flagship, New York City

BY Marianne Wilson

Pottery Barn is showing off its latest store concept at its just-opened flagship in Manhattan’s Flatiron District.

Located in a landmark Beux-Arts styled building, the 17,000-sq.-ft. store features original columns and adorned ceiling accents. It emphasizes local partnerships, design services and exclusive products, including one-of-kind vintage items.

The flagship is the first Pottery Barn location to feature the retailer’s new design initiative, The Package Deal – Home in a Box. It offers a curated menu of furniture pieces that serve as a base to a well-designed bedroom or living room, with packages starting at $1,000. Suggested vignettes are displayed on the floor, with information about the various package deals displayed in adjacent signage. The room offerings will vary each season as different products and pricing tiers are introduced.

The store’s offerings also include “Design Crew,” a new design services initiative that enables customers to work with a team of designers who will help them find the right products and services across Williams-Sonoma’s eight brands (Williams Sonoma, Williams Sonoma Home, Pottery Barn, Pottery Barn Kids, PBteen, Mark and Graham, Rejuvenation, and West Elm). In-home installation services including, room painting, drape installation, gallery wall hanging and more will be available.

To mark the store opening, Pottery Barn partnered with local artists to design exclusive products and local photographers to create original content that celebrates the brand against the backdrop of New York City.

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STORE SPACES

Nordstrom debuts service-focused store with no inventory

BY Marianne Wilson

As retailers consider how to best use their physical spaces in a digital world, Nordstrom is going "local," debuting a small-format retail concept that offers all sorts of personal services, but has no dedicated inventory.

The department store giant will unveil Nordstrom Local on Oct. 3, in West Hollywood, Calif. With a 3,000-sq.-ft. footprint, the new format is much smaller than an average 140,000-sq.ft. Nordstrom. It will offer such services as on-site tailoring, manicures, buy-online-pick-up in store, and easy returns. It will even boast a beverage bar.

In addition, customers will be able to consult with “personal stylists,” making an appointment online, over the phone or in person to take advantage of the free service. Along with giving styling tips, the associates can transfer requested merchandise from Nordstrom stores (or its website) to Nordstrom Local for shoppers.The rooms surround a central meeting space where customers can sit and chat with a stylist.

"As the retail landscape continues to transform at an unprecedented pace, the one thing we know that remains constant is that customers continue to value great service, speed and convenience," said Shea Jensen, Nordstrom senior VP of customer experience who led the Nordstrom Local initiative. "We know there are more and more demands on a customer's time and we wanted to offer our best services in a convenient location to meet their shopping needs. Finding new ways to engage with customers on their terms is more important to us now than ever."

The full list of services available at Nordstrom Local includes:

• Personal stylists;

• Alterations, with on-site tailors available;

• Manicure services;

• Same-day delivery for completed alterations or purchases, with items ordered by 2 p.m. delivered directly to a customer's home on the same day;

• Buy online, pick-up in store, with items ordered before 2 p.m. available for pick-up on the same day;

• Curbside pickup for items that are altered or for buy online, pick-up in-store orders;

• Customers can meet a Trunk Club Stylist, or pick up and/or return a trunk. On-site tailors will help customers select the right fabrics or create a Trunk Club Custom garment that suits their needs; and

• Refreshments, with a full-beverage menu that includes beer, wine, juices and coffee.

In addition, Nordstrom Local will debut "Style Boards,” is a new tool that allows salespeople and personal stylists to create digital boards filled with personalized fashion recommendations, which customers can view on their phone and purchase directly through Nordstrom.com. Customers can get the advice of a salesperson or personal stylist by having a conversation with them through the app.

Nordstrom Local is located at 8401 Melrose Place, on the corner of Melrose Place and Melrose.

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