STORE SPACES

Target upping its in-store game for men’s grooming

BY Marianne Wilson

Target Corp. is putting a new push behind a growing segment of its beauty business: men’s grooming.

The discounter is introducing a new store “experience” for the category across 11 Target stores, with plans to update the department in 80 more locations by the end of the year. More than 600 products will be featured in the new men’s selection, which is also being expanded to include such men’s accessories as hats, wallets and more from Target private apparel brand Goodfellow & Co.

“Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we’re upping our game with the assortment and experiences we’re creating just for men” said Mark Tritton, executive VP and chief merchandising officer, Target. “By doubling down on our men’s grooming offerings and elevating the experience, we’re giving our male guests even more reasons to choose Target.”

The new initiative is in line with Target’s increased emphasis on beauty. In April, the retailer kicked off its “takeoff” accelerator program, which, this year, is devoted to beauty. Also in April, Target added eight new cosmetic brands for medium to dark skin tones to its 1,000 brands-plus beauty assortment.

Target said its share in the men’s grooming market has continued to grow during the past few years. It expects the business to double by 2020.

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Kroger honored for energy efficiency

BY Marianne Wilson

The Kroger Co. is on track for big savings in energy use.

The supermarket giant has received the 2018 Energy Star Partner of the Year Award for its prioritization of Energy Star best practices in its energy management strategy and for its continued commitment to energy reduction. Kroger’s long-term goal is to reduce cumulative energy consumption — in the form of electricity — in its stores by 40% by 2020, as the chain outlined in its sustainability report.

Kroger has earned more Energy Star building certifications than any other commercial entity by certifying 320 grocery stores in 2017, bringing the total number of stores certified to 793 since 2011. The company has saved 48.7 million kilowatt hours of electricity by installing more than 3.8 million LED lamps.

“Kroger uses the EPA’s Energy Star program to track and assess energy consumption across our retail locations,” said Keith Oliver, Kroger’s VP of facility engineering. Oliver. “We benchmark building energy performance, assess energy management goals over time, and identify strategic opportunities for savings.”

Beyond its retail operations, Kroger’s logistics team continues to track its “ton miles per gallon” (TMPG) and look to new technologies to increase delivery and operational efficiencies. Kroger has committed to adding Tesla Semi electric trucks to its distribution fleet, which require lower energy cost per mile in comparison to conventional diesel tractors.

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Specialty apparel retailer plots nationwide expansion

BY CSA Staff

Duluth Trading Company has set itself a lofty goal.

The workwear apparel retailer, which started out as a catalog retailer, plans to expand to a total of 100 locations during the next five years, reported the StarTribune, up from its current 34. Duluth Trading is known for its quirky, irreverent marketing and themed stores.

“We’re looking for a coast-to-coast presence from Portland, Maine, to Portland, Ore.,” Duluth Trading CEO Stephanie Pugliese said in the report.

The Belleville, Wis.-based company plans to open 15 stores in 2018.

Click here to read more.

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