STORE SPACES

The North Face will close to honor this day…

BY Marianne Wilson

The North Face is going all out to show its commitment to the planet.

The outdoor apparel retailer has launched a spring campaign, “Explore Mode,” that includes a push to make Earth Day (April 22) an officially recognized holiday via a global Change.org petition.

In addition, the North Face will also close its 113 stores in the U.S. and Canada, along with its headquarters, in an effort to give its employees the opportunity “to disconnect and explore.” Before closing stores, The North Face will also switch its retail locations into Explore Mode where customers can find all the resources they need to spend Earth Day off the grid and exploring the outdoors. Customers who choose to take part in The North Face activities will be provided with exploration kit that includes analog gear to stay present and capture memories without the need for digital devices.

“The North Face is no stranger to exploration and this Earth Day we are proud to join our partners and fellow explorers in a global effort to make Earth Day a national holiday,” said Tim Bantle, global general manager of lifestyle at The North Face, “We believe that when people take time to appreciate the Earth, they feel more connected to it and are more likely to protect it. Explore Mode urges us to unplug from our digital lives to connect in real life to the world, each other, and ourselves in the effort to move the world forward.”

In the week leading up to Earth Day, The North Face will partner with musicians, artists and culinary influencers in key cities to host a series of one-of-a-kind experiences that encourage people to disconnect digitally and engage with their surroundings.

The company created a petition on Change.org and is hoping to collect 1 million signatures for the cause.

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