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STORE SPACES

The Rolling Stones get a gig with an unlikely retail partner

BY Marianne Wilson

One of the most iconic logos in rock and roll is now front and center on one of Manhattan’s most posh stores.

The Rolling Stones, in conjunction with Universal Music Group merchandise and brand management company Bravado, have debuted a “multi-brand” retail experience at Bergdorf Goodman in Manhattan. It features a limited-edition collection of merchandise that coincides with the second half of the group’s No Filter Tour. It will be available at Bergdorf through August 13, and travel to Los Angeles and Miami in coordination with the tour.

Creative director, Sarah Andelman, co-founder of legendary Paris boutique Colette and consulting and curating company Just an Idea curated the Rolling Stones retail experience. It features a collective of premier brands who designed special products inspired by and celebrating The Rolling Stones. The items range from Laduree macarons featuring the Stones logo to luggage from Away, which can be customized with hand-painted artwork inspired by the No Filter Tour.

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