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STORE SPACES

Trending Stores: Office Depot flagship, Austin, Texas

BY CSA Staff

Office Depot unveiled a flagship in Austin, Texas, that reflects the company’s transformation from a traditional office supplies retailer to a broader business services platform.

The made-over location has been transformed into a services-led shopping experience that puts the spotlight on offerings from Office Depot’s recently launched BizBox platform, which provides end-to-end services (from logo and website design to full service copy and printing to payroll, tech and more) to help small to mid-sized businesses start and grow their companies. The new positioning is evident on the façade, which carries a new banner: “BizBox: Powered by Office Depot.”

The flagship has a sleek, contemporary look and a higher-end feel than the traditional Office Depot. It features a full suite of services for small business owners, offered both online and in store. Open seating areas encourage networking and allow entrepreneurs to connect and discuss ideas and solutions alongside BizBox professionals. Professional tech support is available on site, in the dedicated “tech zone,” to assist customers with everything from smartphone repairs to PC tune-ups.

Architectural Design Guild, St. Louis, Missouri, served as architect of record for the project.

In addition to the flagship, Office Depot opened 13 reimagined stores in the Austin market that reflect the chain’s new business-services positioning and contain some of the elements featured in the flagship.

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Tesla partners with Home Depot to open in-store shops

BY CSA Staff

Tesla will test the appeal of its renewable energy products to a mainstream audience with the help of the nation’s largest home improvement retailer.

Tesla will have dedicated spaces featuring its residential solar panels and Powerwall batteries at about 800 Home Depot stores, Bloomberg reported. The spaces will be staffed by Tesla employees and will allow the company to demonstrate its technology in a one-on-one environment with potential customers.

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First Look: T-Mobile, Las Vegas

BY Marianne Wilson

T-Mobile is the newest attraction on Las Vegas’s iconic Strip.

The store, designed with Fitch (Columbus, Ohio), highlights T-Mobile’s diverse mobile device and service offerings. Featuring a glittering façade, the boldly-graphic store, accented with the brand’s signature magenta hue, uses high contrast finishes and dramatic lighting to help draw interest throughout the two-story, 9,000-sq.-ft. space.

Customers can explore new products and accessories from audio to smartphones, T-Mobile services and also buy Vegas-branded gear. In addition, they can recharge at the store’s juice bar and take advantage of a complimentary mobile charger to use while visiting the store.

The new T-Mobile also has a concierge desk for recommendations on local hotels, shows and restaurants. Customers can also pick up tickets at the desk to events at the nearby T-Mobile Arena.

“We are so proud to have been a partner with T-Mobile to help develop the company’s latest signature store on the Las Vegas Strip,” said Eric Daniel, creative director at Fitch. “T-Mobile’s presence in the heart of the Las Vegas, which began with its arena debut, is an unconventional retail experience that dazzles on the Strip.”

Architectural services, including technical execution, were performed by AADF Architecture from Fitch’s Phoenix studio.

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