Trending Stores: Office Depot flagship, Austin, Texas
Office Depot unveiled a flagship in Austin, Texas, that reflects the company’s transformation from a traditional office supplies retailer to a broader business services platform.
The made-over location has been transformed into a services-led shopping experience that puts the spotlight on offerings from Office Depot’s recently launched BizBox platform, which provides end-to-end services (from logo and website design to full service copy and printing to payroll, tech and more) to help small to mid-sized businesses start and grow their companies. The new positioning is evident on the façade, which carries a new banner: “BizBox: Powered by Office Depot.”
The flagship has a sleek, contemporary look and a higher-end feel than the traditional Office Depot. It features a full suite of services for small business owners, offered both online and in store. Open seating areas encourage networking and allow entrepreneurs to connect and discuss ideas and solutions alongside BizBox professionals. Professional tech support is available on site, in the dedicated “tech zone,” to assist customers with everything from smartphone repairs to PC tune-ups.
Architectural Design Guild, St. Louis, Missouri, served as architect of record for the project.
In addition to the flagship, Office Depot opened 13 reimagined stores in the Austin market that reflect the chain’s new business-services positioning and contain some of the elements featured in the flagship.
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