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Trending Stores: One Kings Lane, Southampton, New York

BY CSA STAFF

Online home décor and furniture retailer One Kings Lane unveiled a refreshed interior for its first-ever permanent brick-and-mortar shop.

The 3,500-sq.-ft. store is located in the heart of the upscale resort town of Southampton, New York, in a 19th century, two-story building that formerly housed a library. It opened as a seasonal pop-up last summer to take advantage of the area’s summer visitors. Citing the strong customer response, One Kings Lane decided to extend the lease past Labor Day and make the location a year-round space.

The store features a curated selection of product, including one-of-a-kind vintage pieces, that is regularly refreshed as items sell out. Customers can also book appointments for free consultations with in-house interior designers.

One Kings Lane was acquired by Bed Bath & Beyond in 2016.

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Target upping its in-store game for men’s grooming

BY Marianne Wilson

Target Corp. is putting a new push behind a growing segment of its beauty business: men’s grooming.

The discounter is introducing a new store “experience” for the category across 11 Target stores, with plans to update the department in 80 more locations by the end of the year. More than 600 products will be featured in the new men’s selection, which is also being expanded to include such men’s accessories as hats, wallets and more from Target private apparel brand Goodfellow & Co.

“Guys are more style savvy and selective than ever and they spend a considerable amount of time researching products before they make a purchase, which is why we’re upping our game with the assortment and experiences we’re creating just for men” said Mark Tritton, executive VP and chief merchandising officer, Target. “By doubling down on our men’s grooming offerings and elevating the experience, we’re giving our male guests even more reasons to choose Target.”

The new initiative is in line with Target’s increased emphasis on beauty. In April, the retailer kicked off its “takeoff” accelerator program, which, this year, is devoted to beauty. Also in April, Target added eight new cosmetic brands for medium to dark skin tones to its 1,000 brands-plus beauty assortment.

Target said its share in the men’s grooming market has continued to grow during the past few years. It expects the business to double by 2020.

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Report: Five Below heads to the California coast

BY CSA Staff

Five Below is about to enter San Diego.

The teen and tween extreme value retailer will open the doors to its first store in August, and a second location will follow the first half of 2019, according to the San Diego Union-Tribune.

Based on the company’s prices and rotating selection of kid-friendly products, Five Below’s entry into the San Diego market will put pressure on other dollar stores and mass merchants, such as Target and Walmart, within a five- to 10-mile radius of its stores, the report said.

The locations are expected to be a hit among the area’s large military community, which is comprised of families who are always in search of value items, Miro Copic, a marketing professor at San Diego State University, said in the report.

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