Uniqlo to relaunch mall expansion with opening of store in Westfield Garden Plaza
New York — Uniqlo will open a location in Westfield Garden State Plaza shopping center, Paramus, N.J., on Sept. 28. The new store will occupy a 43,000-sq.-ft. space with two levels, and feature a separate dedicated entrance and a prominent façade. It will serve as the prototype for Uniqlo’s mall expansion strategy.
Leading up to the opening, beginning Aug. 27 and continuing through Sept. 27, Uniqlo will operate a temporary store at the mall. The pop-up, designed to resemble a futuristic cube, will be located at the food court.
The Westfield Garden State Plaza location will be the company’s second foray into New Jersey, the first being back in 2005, when the brand was still unknown in the United States.
“Following the immense success of the first New York location, we revised our strategy for the U.S. market and decided to close the three small New Jersey locations to launch large scale flagship stores in targeted areas of Manhattan,” explained Uniqlo U.S. CEO Shin Odake The three popular Uniqlo Manhattan locations have built a dedicated fan base in the New York tri-state area making it the perfect time to re-launch the brand’s innovative modern style in shopping malls across the U.S.”
Currently, Uniqlo operates three U.S. stores, all of them freestanding locations in New York City. In addition to the Paramus store, the company is also opening a store in San Francisco this fall. For more on San Francisco, click here.
Kings Food Markets expands into Connecticut with acquisition
Parsippany, N.J. — Kings Food Markets announced that the company has expanded into Connecticut with the acquisition of a Porricelli’s Market location in Old Greenwich.
Kings, with 24 stores in New Jersey and New York, recently completed a brand relaunch that included grand reopenings of its Bedminster and Livingston, N.J., stores, with additional reopenings slated to take place throughout 2012 and 2013.
Bennigan’s and Brixmor Property Group in partnership to add 30 locations
Dallas — Bennigan’s Franchising Co. and Brixmor Property Group announced a strategic partnership to add Bennigan’s restaurants nationwide into Brixmor’s portfolio of shopping centers.
The partnership will include positioning Bennigan’s signs at select existing buildings and pad site locations within the Brixmor portfolio of shopping centers, promoting pre-approved restaurant space and franchise opportunities within the company’s targeted growth markets.
“This exciting partnership with Brixmor will add tremendous velocity to our development program and will compress the time period from prospect inquiry to restaurant opening. We have selected a dozen high potential markets for Bennigan’s growth and currently have 30 approved sites with signage about our unique offering," said Paul Mangiamele, Bennigan’s president and CEO.