Walmart’s ModCloth opening showroom stores
ModCloth, the indie and vintage online clothing retailer that Walmart acquired in March 2017, is upping its retail game. The company, which sells its own vintage-inspired line and a curated selection of styles from hundreds of indie designer, has opened a store in San Francisco, according to its website, which joins an existing location in Austin. And more are in the offing.
According to a report by Business Insider, additional ModCloth locations will open in New York, Los Angeles, and Washington, D.C. Customers can get style advice at a ModCloth store and try on styles, which they then can order online. The purchase will be shipped to their door free of charge.
“Nothing is more frustrating than ordering something online and finding out it doesn’t fit,” ModCloth CEO Antonio Nieves, formerly CFO and COO of Bonobos, told Business Insider. “This is an avenue to improve that experience.”
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