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09/29/2021

Target launching holiday ‘Deal Days’ in October; adds new price match feature

Dan Berthiaume
Senior Editor, Technology
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Christina Hennington
Christina Hennington, executive VP and chief growth officer, Target, discusses Target Deal Days.

Target Corp. is looking to bring in holiday shoppers early with special deals and a new price match offer.

The second edition of Target’s “Deal Days” sale will run Sunday, Oct. 10 to Tuesday, Oct. 12. The retailer is also launching its annual holiday price match guarantee, effective from Oct. 10 through Dec. 24. For the first time ever, shoppers can request a price adjustment on all items (with a few exceptions) purchased at Target (Oct. 10 through Dec. 24) if the retailer lowers the price later in the season. Additionally, as part of its existing policy, Target will continue to match select competitors’ pricing within 14 days of purchase.

The upcoming Target Deal Days promotion will differ from previous versions of the event in that in addition to offering special discounts via the Target website and mobile app, it will also provide deals at all Target stores for the first time. Target is promising that Deal Days will feature thousands of limited-time discounts across its entire assortment, including TVs, video games, kitchen appliances, vacuums, seasonal outfits, and holiday food and drinks.

Target ran a digital-only Deal Days event from June 21-22, 2021, which directly competed with Amazon’s June 2021 annual Prime Day promotion.

All of Target’s same-day omnichannel fulfillment services, such as drive up, order pickup and same-day delivery with Shipt, will be available to use for Deal Days purchases.

Target rivals Amazon and Walmart have not yet announced their holiday promotional plans. However, recent media reports indicate Amazon will target beauty shoppers with a major online promotion, called “Holiday Beauty Haul,” that will last through most of October 2021.

A slide deck the e-tail giant sent to certain beauty brands and consulting firms indicates it will hold Holiday Beauty Hall from Oct. 4-25, 2021. Amazon reportedly hopes to use the event to help drive traffic to other holiday promotions it will host later in the season. An Amazon spokesperson confirmed the slide deck is an authentic corporate document and said the company wants to draw customers back during Black Friday week and beyond.

“As we approach the holiday season, guests are excited to shop early, and our team is ready to help them prepare so they can celebrate what matters most – time with family and friends," said Christina Hennington, executive VP and chief growth officer, Target. "That's why we're bringing back Target Deal Days, offering incredible value earlier than ever, and making the shopping experience even easier with deals available online, through the Target app and in our more than 1,900 stores for the first time. We're also introducing a new, industry-leading holiday price match guarantee – all designed to provide guests with the confidence they're getting the best deals at Target, no matter when they choose to shop.”

Minneapolis-based Target Corp. operates more than 1,900 stores and an e-commerce site.