TECHNOLOGY

Abercrombie customers will soon be able to buy now but pay later

BY Dan Berthiaume

Online customers of Abercrombie & Fitch Co. will be able to take a little longer to pay for purchases.

The specialty apparel retailer is deploying the Klarna Pay Later solution for digital shoppers in the U.S. and U.K. Later this year, U.S. customers can utilize Klarna’s Pay in 4 product, while U.K. customers will have access to Klarna’s Pay in 3 product. These solutions enable customers to pay for online purchases after delivery, in three or four installments, respectively, over a two-month time period.

Customers will be able to make installment payments with Klarna for online purchases at the Abercrombie & Fitch, abercrombie kids and Hollister Co. banners. Abercrombie currently offers Klarna’s Pay Later service to its customers in Germany, which gives shoppers up to 14 days to pay after their order has been delivered.

According to Abercrombie, its payment partnership with Klarna the U.S. and U.K. with Klarna is part of a continued investment in its online and digital capabilities, as well as an ongoing focus on enhancing the overall customer experience.

“Since our customers are the center of all we do, we strive to offer options that meet their growing needs,” said Matt Weger, CIO at Abercrombie & Fitch Co. “We aim to provide engaging, seamless brand experiences from product discovery to checkout and fulfillment, and adding Klarna, which has already seen success with our customers in Germany, supports that goal.”

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