TECHNOLOGY

Ace Hardware delivers on online ordering

BY HBSDealer Staff

The need for fast, convenient delivery has been a theme at several recent Ace Hardware Corp. conventions and now the company has made a major move to make it a reality.

The Oak Brook, Ill.-based company has rolled a new service, “Buy Online, Deliver from Store,” as a key new feature of its enhanced e-commerce site. The service is available at participating locations around the country.

“There has been a tremendous consumer shift toward free and fast delivery in the marketplace,” said Bill Kiss, head of digital, retail strategy and innovation for Ace Hardware. “With 72% of U.S. households within 15 minutes of an Ace store, we are uniquely positioned to leverage that proximity to meet our customers’ home improvement needs. The introduction of delivery is another way Ace can bring our unique brand of helpfulness and convenience to customers.”

Ace locations participating in “Buy Online, Deliver from Store” offer same day, next day and standard delivery options with purchases delivered by a local store. Ace Reward members can receive next day and standard delivery for free on in-stock orders totaling $50 or more. Each independently owned and operated store determines its own delivery radius and delivery pricing.

In addition to delivery, Acehardware.com has several other features to optimize customers’ online shopping experience including in-store pick-up and product assembly at participating retailers. Customers have access to an average of 25,000 products in-store and thousands more online. Ace Rewards members can earn and redeem points online and receive instant online savings. Customers can also check product availability as well as services offered at participating local Ace stores.

“In-store or online, we want Ace to be the go-to place for our customers’ home improvement needs,” said Kiss. “The new delivery options allow us to combine a hyper-convenient and high-quality shopping experience that our customers have come to expect from their local Ace Hardware.”

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