TECHNOLOGY

Advance Auto revs up inventory, promotions for TechNet members

BY Dan Berthiaume

Advance Auto Parts is putting the “tech” in its TechNet partnership network.

Advance Auto is introducing several new technology and financial offerings to TechNet Professional members in 2019. TechNet is a business solutions partnership program from Advance designed to help independently-owned repair facilities, with more than 10,000 participating shops across the U.S. and Canada.

One new offering is a national installer program partnership with TireAmerica.com that enables TechNet shop owners to offer their customers access to Tire America’s inventory for a wide range of vehicles. This allows customers to select tires for their vehicle online, with Tire America shipping the tires directly to the TechNet shop for installation.

In addition, the new Virtual Vehicle solution supports shop service recommendations via vehicle system animations that illustrate the cause and effect of each problem. The inventory of more than 400 animations can be viewed in the shop lobby, embedded in the shop website, and can be emailed or texted to the customer.

The TechNet digital menu board displays the shop’s services and pricing, as well as educational programming related to car maintenance and care, on a smart TV in the customer service area. This digital menu board is customizable, enabling shops to make updates in real time to showcase their offers, and TechNet can also provide custom content tailored to the shop’s program preferences.

Advance Auto is also offering new financial services to TechNet members, including an insurance benefit program that enables TechNet member shops to access health insurance plans for the individual, family or small business, including medical, dental, life, prescription discounts, disability and pet insurance. Business coverage, as well as HR and payroll services, launched in May.

And TechNet’s nationwide warranty has been simplified so customers are now covered by a nationwide limited repair warranty that extends across North America for 24 months or 24,000 miles, whichever comes first. At the same time, TechNet also increased the rate paid for local labor reimbursement claims.

“We continue to listen to our TechNet members, many of whom have been partners of the program for more than 20 years, and are leveraging the feedback of shop owners and operators to introduce new benefits and optimize the banner program,” said Walter Scott, senior VP of Professional Marketing and Programs at Advance. “TechNet is a key component of delivering the right experience and solutions to Professional customers. Ultimately, we strive to help our customers serve their customers better and grow their business as independent operators.”

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