Albertsons
TECHNOLOGY

Albertsons puts delivery customers on (real-time) notice

BY Dan Berthiaume

Albertsons Companies is keeping grocery delivery and curbside pickup customers informed at the speed of the Internet.

Albertsons is deploying location sharing technology from Glympse to give shoppers real-time status of their grocery delivery or order from the Drive Up & Go curbside pickup service. When customers are finishing their delivery order with an Albertsons store, they can now opt in to notifications powered by Glympse via text or email that provide key updates throughout the fulfillment process.

Once a customer’s delivery order is en route, they will receive a link to a live map of their delivery truck and exact time of delivery.

“We want to make our e-commerce experience as simple and transparent as possible,” said Narayan Iyengar, senior VP digital and e-commerce at Albertsons. “Our partnership with Glympse makes it even easier for customers to get their groceries however and whenever they want.”

The service is available now on delivery orders at Albertsons, Safeway, Jewel-Osco, Vons, Randalls, Tom Thumb, and Pavilions. Glympse is not available on orders fulfilled by Instacart. Albertsons currently offers grocery delivery from about 2,000 stores with more than 1,000 trucks.

Beginning this spring, Albertsons will pilot Glympse technology in select Drive Up & Go markets as well. The opt-in service will notify customers when their order is ready and let them share their location, so the store can bring their groceries to their car exactly when they arrive.

“Albertsons Cos. understands that convenience is a requirement for providing the highest level of customer service for their delivery and Drive Up & Go programs,” said Chris Ruff, CEO, and president of Glympse. “We are excited to be working with Albertsons to help them expand their leadership in food and drug retail through our real-time location and customer engagement platform.”

Drive Up & Go is available at more than 250 Albertsons Cos. locations with plans for expansion of the service in 2019.

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