TECHNOLOGY

Aldi expands delivery service

BY Deena M. Amato-McCoy

A German discount grocer is bringing its home delivery service into the Midwest.

Aldi is expanding its partnership with the on-demand grocery delivery service Instacart, and extending it online grocery ordering and home delivery service to residents across Chicago’s metropolitan area, Northwest Indiana, and as far west as Rockford, Illinois. The service promises to deliver grocery orders in as little as an hour.

The German discount grocer began piloting the service in Atlanta, Dallas, and Los Angeles in August.

Shoppers in eligible markets can participate by visiting Instacart.com or downloading the Instacart app. At checkout, they can choose a delivery window that works best with their schedule, anywhere from an hour or up to a week later.

“The response to our Instacart pilot in Atlanta, Dallas and Los Angeles was overwhelmingly positive, and with nearly 200 Chicago-area stores, it only makes sense to bring online delivery to this major market,” said Jason Hart, CEO, Aldi U.S.

New Instacart customers across the new delivery areas will receive $20 off, and free delivery of their first order of $35 or more, through May 31.

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