Amazon and Walmart are tops in online grocery survey
A relatively small percent of the population has taken advantage of online grocery delivery in the U.S.
Seventy-seven percent of Americans have not yet used curbside grocery pickup and 81% have never used a grocery delivery service, according to a survey of 2,000 consumers by Offers.com. Among those who have tried grocery pickup services, the largest contingent (39%) has tried Walmart, while 25% have tried a local grocery chain and 15% have tried Target. Among those who have tried grocery delivery services, 30% have used Amazon, 20% have used Walmart and 18% have used Instacart.
Freshness is the top concern (30%), followed by extra fees (29%), of consumers who have yet to use grocery pickup and delivery services. Consumers worried about extra fees are most likely to order groceries from Amazon - as the company builds many of its same-day grocery delivery services into Prime and offers AmazonFresh as a monthly subscription. Among respondents, those worried about freshness are most likely to turn to Amazon.
In other findings from the survey:
• The Southern U.S. is a hot spot for grocery curbside pickup, while much of the Northeast (New Jersey is an exception) have low adoption rates.
• Of people who use curbside grocery pickup, 41% use it a few times per year, 19% use it a few times a month and 17% use it once per month.
• The densely populated Northeast, West Coast and Pacific Northwest have some of the highest adoption rates of grocery delivery.
• When asked which factors most influence their choice of grocery pickup or delivery service, 26% said pricing and delivery cost is the top deciding factors. 20% said convenience and 18% cited product quality.
Seventy-seven percent of Americans have not yet used curbside grocery pickup and 81% have never used a grocery delivery service, according to a survey of 2,000 consumers by Offers.com. Among those who have tried grocery pickup services, the largest contingent (39%) has tried Walmart, while 25% have tried a local grocery chain and 15% have tried Target. Among those who have tried grocery delivery services, 30% have used Amazon, 20% have used Walmart and 18% have used Instacart.
Freshness is the top concern (30%), followed by extra fees (29%), of consumers who have yet to use grocery pickup and delivery services. Consumers worried about extra fees are most likely to order groceries from Amazon - as the company builds many of its same-day grocery delivery services into Prime and offers AmazonFresh as a monthly subscription. Among respondents, those worried about freshness are most likely to turn to Amazon.
In other findings from the survey:
• The Southern U.S. is a hot spot for grocery curbside pickup, while much of the Northeast (New Jersey is an exception) have low adoption rates.
• Of people who use curbside grocery pickup, 41% use it a few times per year, 19% use it a few times a month and 17% use it once per month.
• The densely populated Northeast, West Coast and Pacific Northwest have some of the highest adoption rates of grocery delivery.
• When asked which factors most influence their choice of grocery pickup or delivery service, 26% said pricing and delivery cost is the top deciding factors. 20% said convenience and 18% cited product quality.