TECHNOLOGY

Amazon offers Gen Z-friendly online college store

BY Dan Berthiaume

Amazon’s new Off-to-College store includes features such as influencer-curated style guides and textbook rentals.

Available on desktop and the Amazon app, Amazon Off-to-College is a dedicated section of the site with a wide range of student-oriented products. New this year, the store features a curated list of dorm room items from Gen Z influencer Ava Philippe (daughter of actors Ryan Philippe and Reese Witherspoon). Off-to-College also features other college influencer-curated style guides arranged by themes such as including earthy artsy, casual throwback, modern minimal and eclectic chic.

The store will have deals every day, with same-day pickup available at secure locations on or near many campuses. Off to College will also enable students to purchase and rent textbooks on Amazon and save up to 85%, with the option to extend the rental period or purchase the book. Students who have textbooks they no longer need can sell them back for Amazon.com gift card value via Amazon’s trade-in program.

In addition to textbooks, students can trade in other eligible items for Amazon.com gift card value, including video games, Kindle devices, books, and more. The Prime Wardrobe service, which lets Prime members try out apparel items and only pay for what they keep, is available via Off to College. Other Amazon shopping features available through the Off to College store include the Amazon Warehouse used product assortment and Amazon Renewed offering of refurbished and open-box products. Prime Student members will receive exclusive perks for shopping the store.

“We want to support students and parents with everything they need to make the transition to campus life comfortable this year,” said Cem Sibay, VP of Amazon Prime. “The combination of Prime Student’s convenient shopping and entertainment benefits and our Off-to-College store’s incredible deals allows students and parents to stretch every dollar, while keeping all of the fun and excitement that comes with getting ready for college.”

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