TECHNOLOGY

Amazon reportedly expanding Prime Wardrobe program

BY Deena M. Amato-McCoy

Amazon’s “try-before-you-buy” service could be inching closer to prime time.

The online retailer’s Prime Wardrobe program was introduced last June as an invite-only beta test. However, a series of tweets revealed that the service could be closer to officially launching, according to TechCrunch.

According to an Amazon employee’s tweet on Wednesday, “Amazon Prime Wardrobe is officially launched! Hooray! It’s been a fun project to work on.” The post has been deleted, according to the report.

Other tweets from Prime members praised the concept, such as one from @anilvohra69, that asked, “Why would you ever go to a store?

The last straw for apparel retail.” Another from @ttovickn said, “Amazon Prime Wardrobe may be the best thing ever.”

According to Amazon’s website, the program is still invitation only, but Prime members can request an invitation to join.

In the TechCrunch report, an Amazon spokesperson confirmed the program’s expansion to more Prime members. The executive declined to share the current user base or how many members will be added to Prime Wardrobe.

Members participating in Prime Wardrobe are entitled to order (and try on) three or more items of clothing, shoes or accessories before they actually have to buy any merchandise — with no upfront charge or added fee. Shoppers can keep the items for seven days. They return unwanted pieces and pay only for the items they keep.

Merchandise is shipped in resealable packaging that contains a pre-paid return label. Unwanted items can be returned through UPS.

Merchandise across women’s, men’s, girl’s, boy’s and baby clothing are featured in the program, according to Amazon’s website.

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