Amazon reportedly making unlikely move to sell toys
Amazon will be going old-school this holiday season as it looks to win over former Toys “R” Us customers.
Taking a page from the now-defunct toy chain and from other traditional retailers, the online giant will print a toy catalog for the upcoming holiday season, Bloomberg reported. The catalog will be mailed to shoppers’ homes and also be available at Whole Foods Market stores.
This is not Amazon’s first try at a holiday toy guide. In 2007, the company published an online toy list that highlighted the most in-demand toys that season.
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