Amazon rolls out last-stop solution for package deliveries
Deena M. Amato-McCoy
Amazon wants to help apartment dwellers across the United States secure their package deliveries—even if the package isn’t from Amazon.
The company is rolling out Hub by Amazon, a delivery locker designed to be placed in the common area of apartment buildings and other housing complexes. The customizable unit can feature between 42 and 55 lockers. There are indoor and outdoor models, which stand 6 ft. high and 7 ft. high, respectively.
The new locker system was introduced last summer and is already being used by 500,000 residents across the nation, with “thousands more” gaining access each month as more buildings install the system, according to the online giant.
Unlike traditional Amazon Lockers, which only accept the e-retailer’s packages, Hub lockers store shipments from any sender 24 hours a day, seven days a week. While Amazon has been expanding its delivery options, this is the first time the company has added deliveries from other companies into the mix.
To retrieve a package with Amazon Hub, customers enter a pickup code into the system. Upon authorizing the code, a corresponding door will open, revealing the stored items.
The lockers eliminate the need for apartment residents to wait for property staff to deliver a package, or pick up shipments. The lockers also declutter lobbies, and allow onsite staff to focus on other priorities, Amazon said.
“Building on Amazon’s expertise in locker solutions, the Hub addresses frustrations from property owners, carriers and residents concerning package delivery,” said Patrick Supanc, director, Amazon worldwide lockers and pickup.
Many of the nation’s largest residential property owners and managers have signed up to use the Hub by Amazon, including AvalonBay, Fairfield Residential, Pinnacle, J.P. Morgan Asset Management, WinnResidential, and Equity Residential, among others.
Amazon has been upping the ante on package deliveries. In October, the online retailer introduced Amazon Key, a lock-and-camera service that enables Prime members to receive packages directly inside of their homes — even if they aren’t there. The service coincides with Prime’s same-day, one-way and two-day shopping options, and it is free for Prime members.
In April, the online retailer expanded on this program and launched Amazon Key-in-Car. The service enables Prime members with compatible vehicles to have packages delivered to the trunks and back seats of their cars when parked at home or a publicly accessed area.