TECHNOLOGY

Amazon teases Prime Day back-to-school, off-to-college deals

BY Deena M. Amato-McCoy

Amazon wants customers to use Prime Day to get a jump-start on their back-to-school shopping.

The online giant on Thursday announced back-to-school and off-to-college deals for Prime Day, which kicks off on July 16. Amazon will offer discounts on a wide selection of school supplies, including laptops, shoes, backpacks, clothing, bedding, furniture, and dorm room décor, among other merchandise.

Amazon is banking on Prime Day to jump-start its customers’ back-to-school shopping. Last year, Amazon customers purchased more pencils, pens, notebooks, glue sticks, lunch boxes and backpacks on Prime Day than any other day of the year, according to the company.

More than a third of back-to-school and off-to-college shoppers re-ported shopping for school items on Amazon during Prime Day 2017, the company said. This year’s discounts could also pay off big, as more than half of consumers plan to shop for the upcoming school season this Prime Day, according to data from the National Retail Federation and Prosper Insights & Analytics.

To make it easier to find these deals, Amazon launched its redesigned “Back to School” and new “Off to College” stores last month. These two concepts feature low-priced classroom supplies and dorm room essentials. Both online sections highlight a curated selection of merchandise, and streamlined searches to locate items.

In addition to its Off to College site, Amazon is making back-to-college essentials even more accessible through its Prime Student membership. Available to all college students enrolled in two- or four- year colleges in the United States, Prime Student is $49 a year, or $5.49 a month, after they complete a six month trial. This discounted membership still entitles users to all Prime benefits without an annual commitment.

Amazon is not the only company gearing up for the second largest shopping season of the year. This week, Walmart added dedicated school supply lists within its mobile app.

The discount giant also launched its new Buy the Room feature, a service that allows customers to add a group of items to their online shopping cart, and buy a complete look. Initially, the service will highlight dorm living, and feature five curated collections. Each room will feature up to 20 of the most popular items college students need to outfit their living space.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
TECHNOLOGY

Amazon reportedly in pilot for new kind of health products delivery program

BY CSA Staff

Amazon wants to ship medical supplies to patients before they are even discharged from the hospital.

According to CNBC, the online giant, a Seattle-based digital prescribing and analytics start-up called Xealth, and at least two hospital networks are considering a pilot project that would let doctors ship discounted bundles of medical products to their hospitalized patients before they’re sent home.

The project would provide discounted medical supplies and other goods via Amazon Prime. Those who do not have a Prime membership or do not want to use Amazon would still be able to access the pilot via other e-commerce providers, according to the report.

While the pilot is still under review, it is expected to kick off in a matter of months, CNBC reported.

To read more, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?
TECHNOLOGY

Customer loyalty is key to driving holiday season sales

BY Deena M. Amato-McCoy

As retailers gear up for the biggest shopping seasons of the year, they are stepping up their customer loyalty game to encourage repeat traffic both in-store and online.

To earn customer loyalty, it’s critical for retailers to safeguard and protect personal information (76%); reward them with personalized discounts or special offers (73%); and interact with them through their preferred communication channel (55%), according to “Building Loyalty with Dynamic Shoppers,” a study from Valassis.

These strategies, in addition to consistent interaction throughout the year, will also pay off as the crucial back-to-school and holiday shopping seasons approach. For example, 73% of consumers typically shop retailers who have reached out to them throughout the year. Only 27% said they shop new retailers during key time periods (holidays, back-to-school, etc.).

These initiatives will help retailers attract and retain customers for the long-term, which is important as 34% of all respondents have just one preferred retailer for each purchase category. The stakes are even higher among Millennials (47%) and millennial parents (57%).

The best way to connect with shoppers is through advertising and promotions. Nearly three-fourths (73%) of consumers admitted they can be swayed by advertised promotions and sales for where to shop and what to buy. Forty-seven percent of consumers said receiving an offer will drive them to visit a store or website they don’t typically shop.

Print ads also encourage 44% of customers to go online and make a purchase from that retailer. This is higher for Millennials (58%) and Millennial parents (72%).

Staying abreast of these trends, 76% of retailers plan to increase the amount of promotions they are offering in 2018, according to a separate study by RetailMeNot.

“The competitive retail climate has made it crucial for brands to differentiate and prove their value to customers,” said Curtis Tingle, chief marketing officer, Valassis. “There are a number of variables that impact a consumer’s decision on where to shop. Discounts, offers, communication frequency, channel of engagement and more, all play a role in determining which brands become preferred retailers and reap the rewards of a loyal customer base.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

What impact do you expect the new tariffs on imports will have on the economy?