Amazon thinks small with new e-commerce tools and services
Amazon is providing new assistance to small- and mid-sized businesses (SMBs) selling on its platform.
During 2019 to date, Amazon released 50 new tools and services to help SMBs grow their business in its stores. Amazon invests billions of dollars each year to help enable SMBs to reach new customers and sell their products online.
The most recent investments encompass solutions and services across functions such as fulfillment, selling, and advertising. These include:
• Brand analytics: Enhanced brand analytics provide brand owners with information on popular search terms and comparable products.
• Fulfillment by Amazon (FBA) monthly storage and removal fee waiver: With the monthly FBA storage and removal fees waived, sellers in select regions can now test out limited quantity new-to-Amazon products for a promotional period.
• Global registration experience: A new sell across the world (SAW) workflow provides personalized guidance to help sellers expand globally.
• Interactive Seller University content: Refreshed Seller University interactive e-learning content offers SMBs live practice opportunities to help them better operate an Amazon store.
“We are constantly listening to seller feedback and rolling out new tools based on their insights to help small and medium-sized businesses succeed selling in our stores,” said Ian Simpson, VP selling partner services at Amazon. “From updates to brand analytics to a new global selling workflow, businesses have access to infrastructure, technology, and insights to help them reach more customers and grow their business online. Small- and medium-sized businesses are growing sales in Amazon’s stores at a faster rate than Amazon’s retail business and these new tools and services serve as a catalyst to enable additional growth.”
More than half of all units sold in Amazon’s stores are from SMBs. According to Amazon data, there are more than one million U.S.-based SMBs selling in its stores. Amazon has also launched other efforts to aid SMB merchants. These include Selling Partner Summits, a series of six ongoing conferences for SMBs to help them build their business in Amazon’s stores. Each summit features an Amazon-led educational track, experts lounge, and product labs designed to help small businesses build and grow their sales in Amazon’s stores.
In addition, Amazon recently introduced Project Zero, a program enabling brands of all sizes selling on Amazon stores to remove counterfeit listings and also receive automated counterfeit protection.
The interesting thing is that it is the SMBs on Amazon that assist in nearly half the sales. Just the FBA program allows for Sellers to scale and look bigger than they are. All these tools help in the overall for Sellers. Now if they only really shared the data with everyone.