TECHNOLOGY

Banana Republic votes for synchronized merchandising

BY Dan Berthiaume

Banana Republic is obtaining a clear view of merchandising activities through the cloud.

The apparel retailer, a division of Gap Inc., operates more than 600 company-operated and franchise retail locations worldwide and an e-commerce site, is deploying Oracle Retail Merchandising Cloud Service and Oracle Retail Integration Cloud Service, powered by Oracle Cloud infrastructure. Gap is an existing Oracle Retail user.

Banana Republic intends to drive operational agility and furnish business teams with a single view of inventory, product data and transaction details. For example, the combined solutions allow the retailer to synchronize merchandising operations from buying to inventory valuation.

Moreover, a modern user interface delivers exceptions and alerts to simplify management of daily tasks such as managing purchase orders and sales auditing, including offering a path to resolution or items that require attention. Banana Republic users have the data needed to do their jobs more effectively and easily.

“To meet the evolving needs of our global customers and how they want to shop, we need to simplify and scale operations,” said Sally Gilligan, CIO, Gap Inc. “By adopting the Oracle Retail Cloud Service, we can maintain a consistent and modern merchandising platform that drives greater productivity through automated best practices.”

In addition to migrating retail and financial workloads to the cloud, Gap is also looking to seamlessly connect front-end and back-end functions by moving from a private cloud to Oracle Cloud infrastructure, leveraging Oracle technologies including its Exadata Cloud Service and Java Cloud Service as foundation for a retail integration hub, and Oracle GoldenGate for real-time data replication.

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