Amazon kicks off back-to-school shopping—with a special invite to teens
Summer break is just getting underway across the nation, but Amazon is getting a jump on the back-to-school shopping season.
On Wednesday, the online giant launched its redesigned “Back to School” and new “Off to College” stores, two concepts that feature low-priced classroom supplies and dorm room essentials. Both online sections feature a curated selection of merchandise, and streamlined searches to locate items.
The Back to School store enables customers to shop for back-to-school essentials by grade or across popular categories, including school supplies; clothing, shoes & accessories; electronics; everyday essentials; toys & games, and deals. Amazon has also created a dedicated shop for educators where they can purchase classroom necessities directly from Amazon Business.
This year, Amazon is also offering a login for teens 13 through 17 years old, a move that enables them to create their own Amazon login under their parent’s account. Parents can approve all orders or set pre-approved spending limits. Parents who are Prime members can share select benefits with their teen at no additional cost, according to Amazon.
Amazon also hopes to target co-eds with its new Off to College store. Parents, students, and educators can browse “millions of items” across categories, including college essentials; textbooks; clothing, shoes & accessories; electronics; study supplies; home, and deals. Institutions can also purchase lab equipment, supplies, text books and academic journals, and items for trade or nursing schools on Amazon Business.
Customers can order merchandise online, through the Amazon App, and any Echo voice-assisted device. All orders can be shipped to customers’ homes, or sent to a secure Amazon pickup location on or near college campuses, Amazon said.
Back-to-school purchases are bound to get a boost from Amazon’s upcoming Prime Day shopping holiday. While the date has not been officially confirmed, Prime Day customers are already making their back-to-school shopping lists. In fact, 91% of customers who plan to shop that day will make a back-to-school-related purchase. They have also allotted $70 of their Prime Day budgets (an average of $167) toward back-to-school items, according to data from RetailMeNot.
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