TECHNOLOGY

Beverage retailer uses apps to boost store experiences

BY Deena M. Amato-McCoy

BevMo! is driving customer engagement through a mobile app platform aimed at both customers and store associates.

The beverage retailer partnered with PredictSpring to create a new unified mobile solution features a mobile shopping app for consumers, as well as a store associate app. The apps, which were created in six weeks, support rapid ordering and fulfillment options, inventory visibility, and also incorporates access to the company’s loyalty program, ClubBev!.

Mobile shoppers can use the app to purchase merchandise, and plan a pick up at a local store. A search feature also helps them to locate and reserve higher-priced items, eliminating the need to travel to multiple locations to find special or in-demand products. With mobile access to the ClubBev! loyalty program, members can access loyalty rewards and coupons directly within the new app. A seasonal gift guide also enables customers to discover new products, and make purchases for in-store pickup.

Meanwhile, store associates use the app to pick and pack online and mobile orders and prepare them for in-store pickup. Once the order is prepared, associates just tap a button which triggers an email notification to customers that their order is ready for collection. The app also streamlines order management by digitally capturing the customer order, receipt and signature upon order pickup.

The app also connects customers and store associates to available inventory across BevMo!’s network of nearly 170 stores.

Since adding the solution, the company has experienced “much higher average order value across the board,” according to Tamara Pattison, chief marketing officer of BevMo!.

“We are seeing great engagement with the mobile shopping app with the trip mission being very different than our desktop shoppers,” she said. “Shoppers that are using the BevMo! app are searching for a very specific product, and want to know it’s available at their preferred store before they make a purchase. We were able to create a fast and convenient mobile customer experience in a matter of weeks, and the feedback from our customers and store associates has been overwhelmingly positive.”

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