Bezos finally reveals Amazon Prime membership numbers
For the first time in Amazon’s history, CEO Jeff Bezos revealed the number of customers who pay for a Prime membership — and it’s big.
In a letter to shareholders, Bezos revealed a number of recent milestones, one of them being that 13 years post-launch, the company has exceeded 100 million paid Prime members globally. In addition, more new members joined Prime in 2017 than in any previous year – both worldwide and in the United States.
Among the benefits that are attracting new members include unlimited free two-day shipping on over 100 million different items in the United States, as well as accelerated shipping times through Prime’s free same-day and one-day delivery services. These programs are available in more than 8,000 cities and towns. The company’s Prime Now service is available in more than 50 cities worldwide across nine countries.
Bezos also reported that 2017 was “our best year yet” for hardware sales, as customers bought “tens of millions” of Echo devices. Echo Dot and Fire TV Stick with Alexa were the best-selling products across the company, and across all categories and all manufacturers.
Prime Day 2017 was Amazon’s biggest global shopping event to date, that is, until volume was surpassed by Cyber Monday. The online giant’s 30-hour shopping extravaganza also had “more new members joining Prime than any other day in our history,” he added in the letter.
Bezos also thanked the company’s employees, a workforce of more than 560,000 people.
This team is also beginning “the technical work needed to recognize Prime members at the point-of-sale,” across the company’s Whole Foods Market division, he said in the letter. “[We] look forward to offering more Prime benefits to Whole Foods shoppers once that work is completed.”
The natural foods grocer and Amazon are wasting no time in developing these new benefits for Prime members. Whole Foods announced that it will discontinue its rewards program and digital coupons on its mobile app and website starting May 2, and replace these programs with new perks that target Prime members.
More gasoline savings to come for Shop Your way members
Sears wants to give Shop Your Way members based in the Windy City another perk at the gas pump.
The department store retailer and Shop Your Way partner GasBuddy will host an event that will award free gas to local Chicago residents. On Thursday, April 19, from 9-11am, drivers who have both the Shop Your Way and GasBuddy apps downloaded on their smartphones will receive up to $20 in free gas.
The event highlights the recent partnership between Shop Your Way and GasBuddy.
Other partners in the Shop Your Way portfolio include Uber, Meredith Corp. (the former Time Inc./Synapse), and fuboTV.
Menswear retailer offers digital shoppers advice from in-store associates—in real time
Tailored Brands is merging its digital and physical shopping channels in a new way.
The parent company of Men’s Wearhouse and Jos. A. Bank is partnering with startup Hero to connect online shoppers live with expert sales associates who are in physical stores. The experiences, called Men’s Wearhouse Live! and Jos. A. Bank Live!, are set to launch this spring.
The technology will enable both brands’ online customers to access live guidance from in-store wardrobe consultants that feature shoppable content, such as imagery, chat, and live video. They will also receive answers to their questions, advice on what to buy, and solutions that meet their unique needs.
This initial online discovery will also empower in-store wardrobe consultants at both Men’s Wearhouse and Jos. A. Bank to offer white-glove service. The brands expect the service to increase online sales and in-store traffic, and drive incremental revenue, according to Tailored Brands.
“Through real-time messaging and content shot live from the shop floor, associates will serve their online customers in a way that will allow them to personalize the shopping experience, just like they do in-store,” Ben Baum, executive VP of customer experience and chief digital officer, Tailored Brands.
The program is the result of a successful pilot program launched in select key markets across the United States. The program provided double digit lift in average order value, and a dramatic conversion rate increases.
By September of 2018, over 3,000 Men’s Wearhouse and Jos. A. Bank wardrobe consultants will be connected to the service.
“We have always been committed to delivering world class customer service with expertly guided, easy and personalized shopping experiences,” says Doug Ewert, Tailored Brands’ CEO. “This is especially important in tailored clothing where fit, touch, quality and versatility are top consumer concerns, and are especially difficult to convey online.”