TECHNOLOGY

BigCommerce enters growing area of online retail

BY Dan Berthiaume

E-commerce platform BigCommerce is providing online retailers more opportunities to create recurring revenue.

BigCommerce is partnering with CRM technology vendor Ordergroove to enable retailers on its platform to offer a wide range of recurring revenue programs. By integrating with the Ordergroove Relationship Commerce Cloud CRM platform, BigCommerce can provide functionality for users to provide purchase options including subscriptions, SMS reordering, memberships, and committed programs.

Furthermore, by augmenting its data insights and consumer expertise with Ordergroove’s Anticipate artificial intelligence (AI) engine, BigCommerce delivers online retailers the capability to match incentives and timing of offers to individual consumer needs.

“Online subscriptions have become a primary strategy used by brands to cement long-term customer relationships and differentiate their direct-to-consumer shopping experience. By integrating Ordergroove, we equip BigCommerce merchants with the market-leading enterprise solution for product-based subscriptions,” said Brent Bellm, CEO of BigCommerce.

“Fortune 2000 brands trust Ordergroove to transform their shopping experiences from transactional to recurring, and as such, we’re committed to helping retailers bring these programs to market in a way that complements their existing investments in commerce technology,” said Greg Alvo, CEO of Ordergroove. “Through this partnership with BigCommerce, enterprise merchants will now have access to the turnkey and market-tested enterprise scalability of both organizations to enhance their brands.”

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