TECHNOLOGY

Bridal retailer gets ‘smart’ about in-store checkout experience

BY Deena M. Amato-McCoy

David’s Bridal is making the shopping experience even less stressful for brides-to-be.

Through its omnichannel payment partner, Aurus, the specialty retailer has deployed smart point-of-sale (POS) terminals across its more than 300 retail locations in the United States. Besides offering a more streamlined checkout experience, the new solution delivers more security during the payment process.

David’s Bridal is using Ingenico Group’s iSC Touch 250 smart terminals, which deliver global tokenization support and EMV acceptance. The partnership also allows the bridal retailer to implement a multi-layered security strategy, including the use of point-to-point encryption (P2PE) to better secure customer data and reduce its PCI compliance scope.

The POS system accommodates all forms of payment including EMV chip & PIN, chip & sign, magstripe and NFC/contactless. It also supports newer options such as NFC loyalty, couponing, wallets and QR codes. Equipped with a durable signature capture for electronic payment acceptance, the retailer can verify payments in a safe, streamlined manner.

“Partnering with Ingenico Group and Aurus was an important decision, because their solutions enable us to streamline the entire payment acceptance process, which allows our in-store stylists to focus on what really matters – the customer,” said Michael Toth, senior VP, CIO at David’s Bridal.

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