TECHNOLOGY

Brooks Brothers’ omnichannel strategy moves to the cloud

BY Deena M. Amato-McCoy

A specialty apparel retailer is making a move to create a more seamless omnichannel shopping experience.

Brooks Brothers is using Manhattan Active Omni, a cloud-based platform from Manhattan Associates that marries order management and store fulfillment applications on a single solution. The technology will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory, enabling them to deliver a truly seamless omnichannel experience.

With more insight into real-time customer information, the solution will improve contact center operations, as well as deliver superior product fulfillment across all channels. The cloud-native, versionless and fully extensible platform can also seamlessly scale to meet Brooks Brothers’ future needs. The platform will manage the company’s omnichannel growth, as well as its uniform business, according to Brooks Brothers.

“The Manhattan Active Omni platform will enable us to increase the level of service we provide by expanding our ‘buy anywhere, get anywhere’ offerings on a global scale and significantly improve the customer journey across channels,” said Todd Treonze, CIO, Brooks Brothers. “Working with Manhattan Associates will help us ensure that all our customers enjoy the type of shopping experience they desire, one that reflects the quality they have come to expect from Brooks Brothers.”

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TECHNOLOGY

The newest retailer to launch an apparel rental service is…

BY CSA Staff

Express wants in on the clothing rental segment.

The apparel retailer is the newest company to try its hand at renting its clothing through a new subscription service, according to CNBC.

Called Express Style Trial, the new service allows shoppers to rent three items for $69.95 a month. Once a customer is done with the clothing, the items are shipped back, and three more can be rented. The program features unlimited exchanges, the report revealed.

After placing order on Express’ website, it takes approximately two days to process and another two to three days for delivery, CNBC reported. The service competes with programs already available through Ann Taylor and New York & Co., as well as online players like Rent the Runway and Amazon Wardrobe.

To read more, click here.

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TECHNOLOGY

Rebecca Minkoff offers online customers more flexible payments

BY Deena M. Amato-McCoy

A fashion apparel and accessories brand is now letting its online shoppers “buy now, and pay later.”

Rebecca Minkoff is integrating Afterpay, a digital platform that offers interest-free installment plans for online purchases. The technology enables shoppers to order and receive products immediately, then pay for them in four installments without entering into a traditional loan or pay any upfront fees or interest.

“We are eager to announce our partnership with Afterpay and the opportunity to offer our consumers an even more efficient way to shop our e-commerce and digital platforms,” said Uri Minkoff, CEO and co-founder, Rebecca Minkoff.

In addition to positioning the retailer to increase conversion rates and incremental sales by 20% to 30%, the platform will also help the company to attract a broader millennial audience — a group that tends to be “debt-averse,” according to Minkoff.

“Afterpay aligns with [Millennials’] purchasing patterns and online engagement,” he added. “Staying close to our customers has always been a priority, and investing in this enhanced online experience has been a critical brand investment.”

The service is already used across more than 14,000 Australian retailers and brands, including Sephora, Estee Lauder, Lululemon, Myer, The Daily Edited, and Stylerunner. Rebecca Minkoff’s adoption of AfterPay extends the company’s reach in the United States. Other North American retailers featuring the service include Urban Outfitters and Revolve Inc.

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