TECHNOLOGY

CarMax to offer online purchasing

BY Marianne Wilson

The nation’s largest retailer of used cars is letting customers bypass having to visit a dealership to purchase or even pick up a vehicle.

CarMax is piloting an “omnichannel” buying experience in the Atlanta area, with plans to roll it out nationwide. For the first time, CarMax customers will be able to puchase a car online. The company is also launching a new express pickup option, which allows customers to do most of the process online and complete their purchase in store in as little as 30 minutes.

“The Atlanta launch is only the beginning,” said Bill Nash, CarMax president and CEO. “We plan to continuously improve the new omni-channel offering and scale nationwide. We anticipate having this new buying experience available to the majority of our customers by February 2020.”

CarMax said that customers in the Atlanta area can can now complete the entire car buying process from home — including financing, appraisal and paperwork — without visiting the store. They can also have the vehicle delivered directly to home or work and test drive before buying, with no requirement for the customer to purchase prior to having the vehicle delivered.

The company said its consultants are available to assist customers, in-person and also via phone, text or email.

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