TECHNOLOGY

Carvana cruises into new markets, revs up online car-buying service

BY Dan Berthiaume

Carvana, an omnichannel platform for buying and selling used cars, is traveling both familiar and new roads.

Carvana is introducing its newest “car vending machine” in Kansas City, Missouri. Standing eight stories tall and holding up to 27 vehicles, the coin-operated, all-glass structure offers physical pick-up for customers who purchase their vehicle on Carvana.com. Customers can shop more than 15,000 vehicles online, including financing, purchasing, trade-in, and scheduling as-soon-as-next-day delivery or car vending machine pick-up.

Customers that choose pick-up at the car vending machine receive a commemorative, oversized Carvana coin to activate the vending process, which takes minutes. The Kansas City location, Carvana’s 18th car vending machine in the U.S., features new design elements that allow shoppers to view their purchased vehicle being vended from a variety of new angles.

Carvana also launched as-soon-as-next-day vehicle delivery in three additional markets: Green Bay and Appleton, Wisconsin, and Topeka, Kansas. Instead of a traditional test drive, Carvana offers customers a seven-day return policy. Carvana now offers as-soon-as-next-day vehicle delivery in 124 cities across the U.S. The retailer’s 18 car vending machines are located in cities across Wisconsin, Tennessee, Texas, Florida, North Carolina, Maryland, Arizona, Pennsylvania, Ohio, Indiana, and Illinois.

In addition, Carvana is now offering a two-minute real online offer for customers who want to sell their car to the retailer. Vehicle owners can enter their car’s license plate, VIN number, and state online, and receive an official offer which is guaranteed for seven days or 1,000 additional miles.

If an offer is accepted, Carvana will pick the car up as soon as the next day and pay by check on the spot, after inspecting the vehicle. Customers can also enter a vehicle’s year, make, model, and trim to receive an online estimate.

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