TECHNOLOGY

Convenience store retailer upgrades app experience

BY Deena M. Amato-McCoy

New enhancements to Cumberland Farms’ mobile app is earning users free merchandise, including in-store menu items.

The convenience store chain, a fixture in New England and central Florida, redesigned its SmartPay Check-Link mobile app. The new app features a more intuitive, user-friendly interface, as well as more user benefits.

The app features a secure biometric touch ID sign-in process, as well as an enhanced store finder, and the ability to sign up for SmartPay — Cumberland Farms’ mobile payment capability that saves users 10¢ on every gallon of gas when they pay through the app. New upgrades also enable users to track lifetime savings on select in-store food items and gas rewards, view in-store deals and promotions, monitor their fuel rewards progress, and find directions and hours for the nearest store.

In addition to earning savings on gas, app users also earn free coffee or fountain beverages for every 50 gallons of gas purchased. They also earn a free select in-store menu item, such as pizza and breakfast sandwiches, for every 10 items they buy through the app, according to Cumberland Farms.

“We have a very large and loyal SmartPay mobile app customer base, and we’re excited for them to upgrade to the newest version,” said Gwen Forman, senior VP of marketing at Cumberland Farms.

“When we launched the SmartPay program five years ago it was one of the most innovative programs of its kind, and remains as such today,” he added. “The beauty of SmartPay Check-Link is its simplicity, and our new design further enhances that simplicity with an … intuitive design.”

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TECHNOLOGY

Target partners with start-up for new type of wedding registry experience

BY Marianne Wilson

Target Corp. is teaming up with a company that landed a deal on “Shark Tank” to offer an updated take on the wedding registry.

Target is partnering with honeymoon registry startup Honeyfund to allow soon-to-be married shoppers the chance to register for honeymoon experiences, flights, dinners and more as they sign up for mixers, dishes, and other traditional household items — all on the Target site.

“Wedding registry expectations have changed over time,” said Dawn Block, Target senior VP of digital. “Guests are looking for a complete registry experience, including product and honeymoon options, and Target is the first retailer to be able to offer all of this in one place on Target.com.”

Target has updated its registry (wedding and baby) in other ways also. It has added visual search technology to the registry app in partnership with Pinterest whereby the guest takes a picture of an item she likes and the retailer’s app will instantly recommend Target products resembling the photo to add to any registry, from wedding to baby.

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Sears to add new twist to its loyalty program

BY Deena M. Amato-McCoy

Sears is giving its Shop Your Way members another way to earn points.

Through a partnership with sports-focused live streaming TV provider fuboTV, the department store is expanding its Shop Your Way loyalty program into a new category: live streaming video services. The agreement gives Shop Your Way members access the video service, which includes more than 65 channels of live sports, entertainment and news content.

In addition, members who subscribe to the Fubo Premier package will receive “Cashback” in Shop Your Way points. These will total the first month of paid subscription fees, plus additional Cashback points every month during the first year of paid service, according to Sears.

Subscribers can earn $20 Cashback points for the first full paid month of service after the seven-day trial, or $3 Cashback points per month for the next 11 months of paid service for the first year fulfilled subscription term. These points can be used on “millions of items” from Shop Your Way partners, such as Sears, Kmart, Lands’ End and on the Shop Your Way website, Sears reported.

“We’re giving members 100% of their first month of paid service Cashback in Shop Your Way points after they sign up,” said Robert Naedele, chief commercial officer, Shop Your Way. “This partnership offers members new flexibility and personalization to their entertainment options with the everyday value they’ve come to expect from Shop Your Way.”

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