Costume retailer dresses for merchandising success
Vertical specialty costume retailer elope Inc. is unmasking its merchandising needs with Oracle NetSuite.
Starting out with a kiosk at a Colorado Springs mall in the early 1990s, elope has grown into a designer, manufacturer and retailer of nearly 1,500 costumes and accessories. To meet growing customer demand while monitoring every step of the production process, elope needed to replace its existing merchandising system. After careful evaluation, elope selected the cloud-based NetSuite ERP platform.
Leveraging the NetSuite platform, elope has increased operational visibility and control across the enterprise, while its consumer-facing business has grown by 40% year-over-year in the last two years. By consolidating existing systems, automating manual processes and enhancing reporting, elope has obtained real-time visibility into design, manufacturing and distribution processes.
In addition, with increased visibility into its inventory, elope has been able to deliver better recommendations to more customers by identifying buying trends during peak times, like Halloween. This helps the company ensure personalized service and costume availability.
“Making the world laugh has always been our mission,” said Kevin Johnson, founder and CEO, elope. “With real-time visibility into the operations of our business, we have access to invaluable insights shaping our organization and more room to make the decisions that will allow us to expand and explore new opportunities. Retail continues to change, and running our business on NetSuite has allowed us to bet bigger on our customers.”
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