TECHNOLOGY

Customers can shop now, pay later at Revolve

BY Marianne Wilson

Fashion retailer Revolve is giving online customers a new option when it comes to paying for products.

The company has launched Afterpay, a digital platform that offers interest-free installment plans for online purchases. Afterpay enables shoppers to receive products from Revolve immediately, and then pay for them in four interest-free installments, with no requirement to enter into a traditional loan or pay any upfront fees or interest.

As a result of the integration, Revolve customers will have the chance to purchase items they typically might need to save up for before buying. With its flexible payments, the new option is likely to appeal to Revolve’s younger shopper demographic.

Afterpay, which is based in Australia, launched in the United States a few weeks ago with Urban Outfitters, Anthropologie and Free People.

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