Discount giant embarks on newest mobile push

Walmart wants even more of its in-store shoppers to skip the checkout line.

The company is expanding the test of its Scan & Go mobile app to another 100 stores. Currently, the app is being tested in a few select markets, including Dallas-Fort Worth, Orlando, and Northwest Arkansas. By adding these new locations to the mix, the app will be available in stores operating in 33 states across the United States, according to a blog on the company’s website.

“As part of the test, some Walmart stores have been outfitted with Scan & Go kiosks where customers can pick up easy-to-use handheld devices,” Walmart spokesman Justin Rushing said in the blog. “This allows them to try out the service before downloading it to their phones.”

For customers who want to use their own smart phones, the app is available for Android and iOS devices. When customers launch the app, it automatically lists participating stores nearby. The app allows users to scan merchandise bar codes — including produce — as they move throughout store aisles, bag merchandise, and store their order in their shopping carts.

The app keeps a running total and itemized list of merchandise and prices throughout their shopping trip, and lets shoppers checkout directly through their smartphone — eliminating the need to checkout at a register. Once customers are done shopping and have digitally paid for their items, they simply walk through a Mobile Express lane on their way out, Walmart said in the blog.

Based on feedback from Walmart customers and associates, many users rated Scan & Go as their preferred way to check out in-store, according to the company.

“Scan & Go is one of many options we’re testing to give our customers the shopping experience they are looking for,” Rushing added. “We continue to listen, test and learn – all to give our customers more options to shop how they want while also helping them save time.”