DTLR takes the next step in its cloud-based transformation
DTLR is standardizing its technology infrastructure to drive a more unified commerce experience.
Following its merger with Sneaker Villa (known as Villa) in August 2017, DTLR (formerly known as Downtown Locker Room) has been working toward streamlining and standardizing its technology infrastructure. By extending its partnership with Aptos, DTLR is now ready to enhance its omnichannel operations and provide a differentiated shopping experience to its growing customer base.
The urban-focused athletic footwear and apparel retailer’s existing cloud-based solutions will seamlessly integrate with new Aptos on-demand solutions, a move that will accelerate implementations, increase speed-to-market and improve its agility. For example, a new order management system will integrate with DTLR’s existing point-of-sale solution, delivering a unified view of all in-store and digital touch points.
The order management system will also act as a centralized commerce hub to profitably manage all orders throughout their lifecycle. The configuration also allows DTLR to introduce advanced omnichannel shopping scenarios, including buy-online, pick-up-in-store and ship-from-store capabilities.
“DTLR takes great pride in offering customers an authentic experience every time they interact with our brand,” said Glenn Gaynor, DTLR CEO. “To continue to provide this, we have renewed and standardized our investment in Aptos technology, including adding the powerful Aptos Enterprise Order Management solution. We’re confident in Aptos’ ability to support our brand as we enhance customer loyalty in communities nationwide.”
DTLR operates 237 stores in 19 states and Washington, D.C., as well as e-commerce websites for the DTLR and Villa brands.
Stolen personal data tops consumer worries
American consumers worry more about their personal data being stolen than their wallet.
This was according to new data from cyber-security and application delivery solutions provider Radware, which reported that 55% of consumers said data theft ranks above the theft of their wallet (23%), car (10%), cell phone (6%), and house keys (6%).
Retailers need to take consumers’ fear of data theft seriously, especially since cyber-attacks significantly impact customer loyalty and a company’s brand reputation. Less than one-in-four (23%) of Americans said they would continue to do business with a brand after a breach. Meanwhile, 10% said they would no longer do business with that organization, and the majority (68%) said they would need to be convinced that the business fixed the security issue before returning.
The good news is that retail executives understand this threat. More than 40% of companies ranked customer loss as the top threat to their business from a cyber-attack. Retail executives in particular view customer loss as the top threat, with more than half (58%) noting that customer loss was top of mind, the study revealed.
“It’s no surprise that data theft ranks so high in the minds of Americans as a major risk,” said Anna Convery-Pelletier, chief marketing officer for Radware. “It’s easy to buy a new car or a new cell phone, but having private data exposed can have permanent consequences for both the consumer and the brand where the breach occurred. When an organization does not properly secure its network, it is putting its brand reputation in jeopardy and risking its customer base.”
Consumers are most concerned about their hackers gaining access to their Social Security Number, booty that hackers buy and sell for around $2. Yet, full medical records can sell for up to $1,000.
Americans were less concerned with the theft of their banking information (18%), credit card number (9%), health records (9%), private cryptocurrency key (4%), passport information (3%), and driver’s license (2%). These types of records and data, which are often traded and sold on the Internet or Darknet, can easily make their way into the hands of malicious actors, the study reported.
“Some of your most private information can be bought and sold on the internet for less than the price of a cup of coffee,” added Convery-Pelletier.
“While Americans don’t realize how much of their personal information might be stored by the businesses they interact with daily, a breach can quickly put consumer identity, credit, and other information at risk,” she said. “The onus is on organizations to invest in the right technology and services to improve their security posture and prevent these massive breaches from happening in the first place.”
Customers’ shopping savviness pays off for Amazon big time
The sophisticated price searches of Amazon Prime members on Prime Day contributed to the highest level of event participation — and spending — to date.
Consumers hit Amazon’s website on Prime Day ready to buy, but many checked prices outside of Amazon before hitting the buy button. Sixty-two percent of shoppers now check “a couple” or “several” prices. European countries were much more likely to check prices, and France recorded the most consumers likely to check several prices (44%), according to “Beyond the Hype – The Evolution of Consumer Shopping Behaviors,” a study from Periscope By McKinsey.
Among these shoppers, those in the U.K., United States and Italy described themselves as having a planned shopping approach during Prime Day this year, whereas 53% in France and 48% in Germany considered themselves to be more spontaneous.
Despite their shopping style, the amount of customers participating in Prime Day increased between 4x and 5x, with the U.K. having the greatest increase with a multiple of 6.8x. Participation has also multiplied year-over-year in every country from 2015 to 2018, according to the study.
Customers in every country also spent more on Prime Day than in 2017. The biggest jump was in the U.K. where 59% of shoppers spent “a bit more” or “much more.” This was closely followed by France (57%) and Germany (54%). There are also signs the United States is becoming more constrained in its spending, as it was the top country where 40% of shoppers said they “spent the same.”
Consumer electronics was the number one shopping category this Amazon Prime Day with an average 48% of shoppers buying these goods. Books, movies and music (34%), clothing and accessories (37%), and toys (28%) were also highly purchased in all countries. Beauty and fragrance also performed well with an average 28%, followed by kitchen appliances at 26%.
“There is no doubt that Amazon Prime Day keeps gaining in popularity with huge global awareness, and multiplying participation every year,” said Channie Mize, senior VP and global sector general manager, retail, at Periscope By McKinsey.
“Shoppers are spending more at Prime Day, but they are getting smarter, they are becoming increasingly price aware, and are more willing to see what else is available elsewhere online,” Mize said. “It is a huge opportunity to Amazon, but other retailers should take heed that with the right sales initiatives and understanding of their customers, they can keep them loyal and coming back for more.”
Sales like Prime Day are also contributing to the continued decline of purely offline shopping. However, the U.S. trails other countries in its adoption of the online experience with 10% of customers saying they only shop offline. This is more than double other countries, where the average is 4.5%. All countries reported that a mix of online and offline was their dominant way to shop, but an average 16% of customers stated they mostly shop online. Germany and the U.K. led the way in this regard with 21% and 17%, respectively.