TECHNOLOGY

Duluth Trading ups its digital shopping experience

BY Deena M. Amato-McCoy

The completion of two major IT projects is helping Duluth Trading Company offer a more personalized shopping journey to digital customers.

The lifestyle brand of men’s and women’s casual clothing, workwear and accessories has implemented a new e-commerce platform that supports a better mobile, tablet and desktop shopping experience. It also allows for more flexible content management, and an increased ability to personalize outreach to customers.

The completion comes on the heels of an overhaul of the company’s order management system, which gives Duluth Trading better customer visibility across all channels. It also provides the tools needed to roll out ship-from-store, buy online, pick-up in stores, and omnichannel returns programs.

Both projects are working in tandem to enhance customers’ digital shopping experience —a strategic piece of the company’s long-term business, and competitive growth plans, according to Duluth.

“We are excited to present our customers with a new website, based on a state-of-the art e-commerce platform, which is now fully operational and delivering enhanced functionality,” said Stephanie Pugliese, CEO, Duluth Trading. “I am very proud that our team has successfully implemented two major IT projects since the beginning of this year. This will benefit our customers with greater flexibility and convenience, as well as enhancing our operational efficiency and generating new sales opportunities through improved gift cards and other offerings.”

The online upgrades coincide the company’s growth plan. The company is on pace to open 100 stores in five years. Fifteen locations are planned to open in 2018.

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Walmart improves its marketplace returns process — for customers and sellers

BY CSA Staff

A discount giant wants to make online returns even less of a hassle.

Starting this fall, customers buying items from third parties on Walmart.com will be able to print shipping labels directly from the website and clearly see the return policies for individual items online, according to CNBC, which obtained a memo that Walmart sent to sellers.

Soon, marketplace sellers will also be able to use the company’s “‘Returns Shipping Service,” which offers special discounted shipping rates. Despite these changes, sellers will still have the ability to to set returns windows and shipping fees.

The improvements come almost a year after Amazon changed its own returns and refunds processes, a move that sparked outrage from third-party sellers, the report added.

To read more, click here.

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Britain joins the online taxation fight

BY CSA Staff

Concerned with tax breaks that benefit digital retailers, the U.K. government wants to make a change.

British Finance Minister Phillip Hammond is strongly considering introducing an “Amazon tax,” a move that would ensure taxation was fair for retail companies doing business the “traditional” way, as well as for those conducting business online, according to Sky News.

While Hammond didn’t suggest a specific plan to reform business rates, he indicated that the country needs a new set of taxes to tackle online businesses, which tend to pay far less than their traditional competitors. Hammond suggested a renegotiation of international tax treaties “because many of the big online businesses are international companies. If we can’t get international agreement to do this we may have to look at temporary tax measures to rebalance the playing field until we can get international agreements,” he said in the report.

Hammond told Sky News he is considering “temporary tax measures to rebalance the playing field until we can get international agreements.”

The consideration comes on the heels of reports that revealed Amazon paid less corporation tax in the U.K. in 2017 than it did the previous year.

To read more, click here.

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