TECHNOLOGY

eBay moves to counter Prime Day

BY Deena M. Amato-McCoy

eBay is taking a swing at Amazon by launching a week-long shopping event — and membership is not required.

Starting the week of July 16, eBay will feature exclusive deals on merchandise across categories, including electronics, home, fashion, and sporting goods. Discounts will apply to “hundreds of brands,” including merchandise from Apple, Samsung, Adidas, Dyson and KitchenAid, among others, the company said, with no blackout dates. Shoppers are also entitled to free shipping on all eBay Deals.

Unlike Amazon’s Prime Day event which is reserved for members of its Prime program, eBay’s sale is open to all of its 171 million active buyers worldwide. Other retailers are also expected to counter Prime Day with their own events.

The online marketplace is encouraging customers to comparison shop during the sale. If shoppers find an item being sold for less on an eligible competitor’s website, eBay will refund 110% of the price difference. To qualify for the price guarantee, eligible merchandise must be new, unopened and feature the “Best Price Guarantee” symbol. It must also be in-stock at eBay, as well as at online competitors, including Amazon, Best Buy, Home Depot, Jet, Sears, Target, Walmart, or Wayfair, according to eBay’s website.

eBay’s sale comes on the heels of Amazon officially announcing the date of its fourth annual Prime Day shopping event. The sale, which will launch at noon EST on July 16, will last 36 hours — the longest Prime Day event to date. Prime members globally can snag deals online, and for the first time, at Whole Foods Market stores across the United States.

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