eBay takes an ‘interest’ in mobile personalization

BY Deena M. Amato-McCoy

eBay wants to make it easier for customers to shop based on their interests, starting right on their mobile homepage.

The online marketplace launched a new feature on its app that curates items for users based on their hobbies, interests, and fashion styles. Called “Interests,” customers will see a homepage personalized with merchandise tailored to their preferences upon launching the app.

eBay asks users a series of questions, and then uses data and algorithms to uncover search patterns. Customer interests are matched with their browsing patterns, and the company uses these results to create a homepage with themes and items tailored to the user.

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, head of browse & personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”

Interests is currently available on eBay’s mobile app in the United States for iOS and Android. In the coming months, it will roll out to new platforms, including mobile-Web and desktop, as well as more markets around the world, according to the company.


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