Facebook expands food ordering service

10/13/2017
Facebook is putting electronic takeout menus into the hands of all of its members.

The social media giant officially launched its food ordering service to all Facebook members in the United States. Eliminating the need to search through multiple sites to place an order, Facebook’s service combines options from a number of food ordering services, including EatStreet, Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice and Olo.

The service also features an extensive list of restaurant options, such as Jack in the Box, Five Guys, Papa John’s, Wingstop, TGIFriday’s, Denny’s El Pollo Loco, Chipotle, Jimmy John’s and Panera. The app also aggregates reviews from Facebook friends to help users make more educated decisions, according to Facebook’s newsroom page.

Here’s how it works: Customers use their iOS or Android device or desktop to access the “Order Food” section in Facebook’s Explore menu. Users can enter their preferred restaurant into the search bar or scroll through a list of local restaurants. Eateries are also broken up by cuisine categories. All entries include a featured photo, price range (indicated by dollar signs), star ratings, and type of cuisine. Listings also display whether delivery, pickup or both are available.

After selecting their preferred restaurant, customers hit Start Order, and choose which delivery service will manage the order. Customers that have an account with a service partner can connect with their ex-isting login. Those without an account can sign up without leaving the Facebook app.

Customers then place their order and pay electronically on the check-out page. The customer is sent an email with their order status.

Facebook began testing the service last year. The program was expanded based on user feedback, Facebook said.
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