TECHNOLOGY

Fast-casual giant makes strong online move

BY Marianne Wilson

Pizza Hut has made one of its biggest acquisitions to date.

In a move that will allow it to increase its online ordering capabilities, Pizza Hut, a subsidiary of Yum! Brands, said that its U.S. business will acquire QuikOrder, an online ordering software and service provider for the restaurant industry. Terms of the deal were not disclosed but the pizza company called it one of its biggest acquisitions to date.

The deal will enable Pizza Hut U.S. to improve its ability to deliver an easy and personalized online ordering experience and accelerate digital innovation across its base of more than 6,000 restaurants in the U.S., the company said. In 2018, approximately half of Pizza Hut U.S. sales were processed through QuikOrder’s platform. The acquisition will include: Pizza Hut’s current digital ordering platforms, systems and services and QuikOrder’s in-restaurant technology and ancillary services, as well as its future generation products and programming.

“We’re doubling down on our commitment to digital and this deal positions Pizza Hut perfectly for the future,” said Artie Starrs, president of Pizza Hut U.S. “We’re also gaining access to an immensely talented group of developers and digital innovators. Together we can more quickly provide breakthrough products and convenient services to our customers that will allow for better franchise economics over the long term.”

David Gibbs, CEO of Yum! Brands, said that the acquisition gives Yum the future potential to scale QuikOrder’s technology across all its brands.

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