Footwear brand steps up with new global planning solution
Clarks is making sure it has the right product available at the right time — regardless of the market or channel its customers are shopping in.
In line with its global business transformation, the footwear brand is adding the JDA Retail Planning and Intelligent Fulfillment solutions. The technology will help the company create a global planning process that aligns the company’s central and far-reaching regional operations.
For example, Clarks manages an archive of more than 22,000 styles, and has over 23,000 distribution points stretched across retail, joint venture, franchise, wholesale and digital channels — a foundation that helps the company sell in excess of 50 million pairs of shoes each year. However, this vast network is complex to manage.
By adding JDA Retail Planning, Clarks is positioned to become a more agile business and ensure customers receive the right product, in the right quantity and at the right time across any channel. The solution will help Clarks build localized assortments for stores and targeted assortments for key accounts and regions that align with corporate objectives.
Meanwhile, by deploying the JDA Intelligent Fulfillment solution, Clarks will gain advanced allocation and distribution processes. Specifically, the company will better anticipate the omnichannel demand, and secure high and profitable availability of stock, across all channels.
The two solutions will work in tandem to increase efficiency, drive sales and increase consumer satisfaction across all channels, the company said.
“Being able to forecast, plan, source and fulfill orders in a much more intelligent manner will enable us to increase customer satisfaction and further our growth, ensuring that we remain at the forefront of shoemaking,” Mike Shearwood, CEO at Clarks. “JDA’s strong heritage in retail and wholesale, along with its best-in-class technology, gives us huge confidence in achieving this goal and will help us become a more agile and efficient business.”
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Study: Digital coupon redemptions to nearly double by 2022
Digital coupon redemptions are surging — and show no sign of slowing anytime soon.
The value of digital coupon redemptions will reach $91 billion by 2022 — up from $47 billion in 2017, according to “Mobile & Online Coupons: Leading Vendors, Technologies & Markets Forecasts 2017,” a report from Juniper Research.
According to the study, mobile will account for nearly 80% of all coupon redemptions by 2022. In-app usage will drive these redemptions toward the end of the period, overtaking SMS — a channel which also continues to grow. The reason that coupon redemptions will be largely generated via app-based platforms is due to increased loads of both one-time and loyalty-based incentives for use in store.
“SMS remains a vital channel in reaching consumers, whereby a phone number acts as a unique ID in delivering one-time offers,” said research author Lauren Foye. “Consumers are more receptive to personalized offers delivered via this channel. They are protected by stringent regulation in Western markets which prevents high volumes of spam, compared to arguably less customer-minded channels such as email.”
In addition to apps, three stand-out technologies that also show significant disruptive potential include chatbots, QR codes, and invisible payments.
For example, for the first time, Juniper has quantified the volume of chatbot coupons as 25 million this year. They are on pace to reach 1.1 billion by 2022. The technology will enable greater personalization of offers, particularly through use via social media. It is also a fraction of the cost of using human operatives, and will aid in driving commerce transactions both online, and in store, the study reported.
Additionally, disruptive technologies will drive more footfall for physical retailers. For example, invisible payments will streamline the shopping experience, while QR codes, will provide additional information and linked offers. Both are designed to greatly enhance the in-store visit, the study said.
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