Fragrance retailer uses AI to manage price and promotions internationally
Douglas is creating a new pricing strategy that focuses on its customer segments, even those in other countries.
Fragrance retailer Douglas is expanding its breadth, both online and through brick-and-mortar locations. To manage its business across 19 European countries, Douglas is partnering with Revionics to create a more dynamic pricing across its international operations.
Leveraged by the company’s new pricing department, the AI-based Revionics Price Optimization and Promotion Optimization solution ensures Douglas can create the right pricing policy and promotions that will drive customer engagement. The company expects the technology to strengthen and expand its No. 1 market position, as well as help it compete in the increasingly competitive German marketplace.
“One of our key targets is to position Douglas as the consumer-centric beauty destination. Aiming at this goal, we are heavily investing in state-of-the-art technologies in order to strengthen our competitive power,” said Tina Müller, CEO of Douglas. “With Revionics’ analytics and optimization capabilities, we can craft pricing and promotional offers that are most relevant for shoppers, while also delivering consistent price strategies across all our markets as we continue both organic and acquisition-based business growth.”
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Happy Returns is “getting schooled”
A concept dedicated to in-person returns of online purchases is targeting students with its newest sites.
Just in time for the back-to-school shopping season, Happy Returns is opening its “Return Bars” on five college campuses. The partnerships allow the universities to offer students a physical location to return unwanted merchandise purchased from popular online retailers, including Everlane, Eloquii, and UntuckIt, among others.
College students are among Happy Returns’ top customers, making the campus partnerships a natural extension of the brand, the company said.
“College students are a great fit for Happy Returns, since they do most of their shopping online, don’t want to bother with printing shipping labels, and crave an easy and immediate refund,” said David Sobie, co-founder and CEO of Happy Returns. “College students are also passionate about preserving the environment, so they appreciate that Happy Returns’ box-free returns consume less cardboard and produce lower carbon emissions than other return methods.”
The college campuses are increasing the reach of Happy Returns. The company has a national network of more than 50 Return Bar locations in 14 metro areas. One of its newest locations is a flagship store that opened in January in New York City’s Rockefeller Center retail concourse.
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