TECHNOLOGY

Gifting goes digital at Kenneth Cole

BY Deena M. Amato-McCoy

A fashion and shoe retailer is giving its consumers a new way to purchase gifts online, just in time for the holiday season’s kick-off.

Through a partnership with Loop Commerce, Kenneth Cole is integrating a digital-gifting platform that supports a full set of digital gifting options. This includes the company’s GiftNow service that enables consumers to purchase and instantly deliver any product online, as well as the ability to share digital gift cards and corporate gifting options.

Through GiftNow, shoppers can select, purchase and send an item right through product pages and at the retailer’s checkout page. When shoppers gift a product, they choose how the recipient is notified — via email, text or social media. Once the recipient receives their gift, they can configure the gift to suit his or her preferences, whether it is size, style or color, or even exchange it prior to shipping. The physical gift is then shipped to the address the recipient chooses.

For shoppers that share Kenneth Cole digital gift cards, recipients instantly receive notification that their gift card has arrived, and can start shopping immediately on the Kenneth Cole site. Similarly, Kenneth Cole corporate customers can seamlessly send clients, partners, vendors and employees specific gifts (any product can be selected and given) or digital gift cards in bulk from the retailer.

“At Kenneth Cole, it is imperative that we continue to innovate in the digital space in order to provide our customers with the best possible shopping experience,” said T.J. Papp, VP of consumer direct, Kenneth Cole.

“By enabling a full set of digital gifting options, we’re ensuring that shoppers’ every need is met in a stress and risk-free, yet thoughtful and exciting way,” Papp added. “We are proud to be providing the kind of innovative, seamless digital shopping experience that our customers expect from us, just in time for the gift-giving season.”

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