TECHNOLOGY

Groceryshop’s final agenda includes stellar lineup of speakers

BY Marianne Wilson

Groceryshop, the new event for innovation in grocery and consumer packaged goods, has released its final agenda, which includes a lineup of more than 180 speakers that range from the VP of digital operations for Walmart to the founder and CEO of Instacart.

Other speakers include the chief digital officer of Kroger Co., the CEO of Boxed, the president of retail and shopping for Google and the VP of global e-commerce for General Mills. The final speaker lineup can be seen at Groceryshop.com/speakers.

Groceryshop will be held on October 28-31, 2018 at the Aria in Las Vegas. It is estimated to sell out at with more than 1,750 attendees, including more than 250 C-level executives and 135 CEOs. Now in first year, Groceryshop is already the world’s largest conference for innovation in grocery and CPG.

The companies attending Groceryshop include both established and startup CPG brands, supermarkets, c-stores, drug stores, discount stores, e-commerce players, warehouse clubs, grocerants and non-traditional grocery retailers. These organizations will join tech companies, real estate operators, investors and analysts to understand the disruptive new trends, technologies and business models they must now embrace to win in a rapidly changing industry.

Groceryshop was founded by the team that created Shoptalk, which has grown into one of the world’s largest conferences for retail and ecommerce, attracting approximately 8,400 attendees to its third annual event, which was held earlier this year.

Similar to Shoptalk, Groceryshop is establishing a new community of today’s leaders and emerging leaders of the future with a wide range of job titles that include digital and e-commerce, marketing, technology, merchandising, supply chain and store operations. The event will address shared challenges and opportunities relating to the evolution of how consumers shop for products ranging from food and beverage to health, beauty, personal care, household and pet supplies.

“Groceryshop’s agenda covers the critical trends and technologies transforming grocery and CPG in a digital age,” said Zia Daniell Wigder, co-founder and chief content officer of Groceryshop. “These perspectives are shared in more than 75 main stage and track sessions by an unparalleled lineup of over 180 speakers, empowering the industry as it continues through a period of disruptive change.”

The agenda for Groceryshop includes a wide range of formats, including track sessions, main stage keynotes, startup pitches, research and market insights and workshops. Extensive coverage of next-generation technologies will be featured during virtually every session. A few of the areas of covered in depth during the event will include artificial intelligence, robotics, fulfillment and logistics, e-commerce, physical stores, supply chain, sourcing, food waste, marketing and more.

Groceryshop’s 2018 final agenda is available at: Groceryshop.com/agenda.

More than 160 companies are sponsoring Groceryshop, and more than 300 individuals from retailers and brands have enrolled in Groceryshop’s Hosted Retailers & Brands Program, which will facilitate some 2,000 onsite meetings for retailers and brands with established and emerging providers of technology and other solutions.

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TECHNOLOGY

Study: Mobile to dominate online holiday sales

BY Marianne Wilson

The forecast for holiday 2018 is…mobile.

Smartphones will account for 68% of all e-commerce visits during the upcoming holiday shopping season, according to new research from Salesforce. More orders and visits to online sites will be made on phones than any other device.

Cyber Week will account for 40% of the entire season’s online sales, up 8% from 2017, the report noted, and e-commerce traffic from Instagram will increase 51% over last holiday season. AI-based product recommendations will drive 35% of all holiday revenue.

“Mobile is undoubtedly the most disruptive force in retail since the onset of e-commerce,” said Rick Kenney, head of consumer insights, Salesforce. “We’ll see more visits from phones this season than total e-commerce visits across the entire 2015 shopping season. And even those in-store shoppers are mobile — 83% of shoppers aged 18-44 are using their phones while in a physical store.”

Here are the key takeaways from Salesforce’s 2018 Holiday Seasons Predictions and insights report:

• Cyber Week — the seven-day period beginning the Tuesday prior to Thanksgiving (Nov. 22) and running through Cyber Monday — will account for 40% of all digital revenue for the shopping season globally. Black Friday will again be the top digital shopping day of the season, capturing 10% of the season’s revenue, while Cyber Monday will contribute 8% of sales.

• The top five digital shopping days (ranked by global revenue) will be Black Friday, Cyber Monday, Cyber Sunday, Thanksgiving and Cyber Saturday.

• Fifty percent of holiday shopping will be complete by Dec. 2, a day earlier than the 2017 holiday season.

• For the first time during the holiday season, shoppers will place more orders from their phones than computers or tablets. Mobile phones will account for 46% of all orders, edging out computers (44%), and far outpacing tablets (9%):

• Mobile will deliver 68% of all e-commerce traffic this season, an all-time high, which reflects 19% year-over-year growth.

• Mobile traffic share will peak on Christmas Eve, when shoppers will turn to their phones to make 72% of all visits and 54% of orders.

• Free shipping will prove to be a mandate this season, as 72% of all orders will ship for free, a slight increase over last year.

• Instagram will emerge this holiday season as the fastest-growing social channel for referring digital traffic to retail sites. Instagram traffic will grow 51% year-over-year, while Facebook will see a 7% decline. Health and beauty shoppers are the most likely to tap from Instagram to an e-commerce site.

• AI-based product recommendations will drive more growth. Revenue driven from AI-powered product recommendations will grow by 25% since the 2017 holiday season AI-based product recommendations will drive 35% of all revenue.

“Retailers who infuse AI into the shopping experience can better understand customer needs and drive increased revenue with capabilities like personalized product recommendations,” said Kenney.

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Prime members ready to buy Rx from Amazon

BY CSA Staff

Amazon is primed to grab a healthy share of pharmaceuticals sales.

According to a study from Deutsche Bank, 85% of insured Prime members would be comfortable buying drugs straight from Amazon, posing a huge opportunity for the e-commerce giant, according to CNBC.

Growing interest from Prime members combined with Amazon’s acquisition of online pharmacy PillPack could position the online retailer to become a strong force in the healthcare segment.

“Amazon has a history of starting small, testing the market and fine-tuning the service, before launching a full-fledged commercial operation. As such, we believe it is a question of when and where — and not if — Amazon enters the healthcare space more forcefully,” Deutsche Bank analyst Lloyd Walmsley said in the report.

To read more, click here.

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