H&M launches new online site with visual search

BY Marianne Wilson

H&M on Monday unveiled a new e-commerce site and mobile app for U.S. shoppers.

Both platforms come with an array of new features, including visual search, which allows users to search for products by uploading a photo. They also boost a scan-and-find function that allows store shoppers to scan an item’s price tag to search for it online, checking check stock, size and color options.

In addition, customers can review items from online purchases. Items can be rated out of five stars and include such details as the size and fit of the garment, with the reviews be listed on the product detail page.


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